Best Master's Degrees in Marketing

Updated November 14, 2022

A master's degree in marketing helps graduates enhance their careers. Attending a marketing master's program can make graduates competitive in the job market.

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Best Marketing Master's Programs

A master's degree in marketing helps graduates enhance their careers. Applicants need a bachelor's degree. Some master's programs limit applicants to those with experience. Coursework may cover pricing strategies, new product development, and statistics for marketing. These and other classes help students develop analytical and teamwork skills.

Degree-holders may work as marketing analysts, digital marketing specialists, or social media specialists. This page lists the best master's in marketing degrees. Read on to learn about costs, common classes, and potential careers. The embedded links provide more information.

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Why Get a Marketing Master's Degree?

Earning a master's in marketing can make graduates competitive in the job market. The Bureau of Labor Statistics (BLS) projects jobs for marketing managers to grow 10% from 2020-2030. Professionals with a master's also >earn more than those with only a bachelor's.

Students who pursue a master's in marketing degree online benefit from flexibility. Many online programs run asynchronously. This format lets students earn a degree while continuing their careers or raising a family. An online format also lets degree-seekers attend top programs without relocating.

Best Master's Degrees in Marketing

#1 Best Master’s Degrees in Marketing

Columbia University in the City of New York

  • New York, NY
  • 4 years
  • Online + Campus

A private institution, Columbia University in the City of New York offers in-person programs, along with online classes. With a main campus in New York, New York, the institution educates 1,794 students through distance learning programs. Among the school's 140 master's programs is a graduate degree in marketing.

Students who aspire to careers in marketing can pursue the master of science in marketing science to qualify for positions in the field. Learners gain transferable skills and prepare for positions in the marketing field during classes and experiential learning opportunities. Specialized electives allow degree-seekers to customize the program based on their goals and interests. Program participants develop in-demand skills through hands-on learning experiences, such as internships in the field, practicums, and supervised research. The school offers institutional resources and maintains a supportive on-campus community to help enrollees succeed.

The institution's dedicated financial aid counselors work with graduate degree-seekers as they locate and apply for educational funding. The school reports that 59% of enrollees receive financial aid.

Average Tuition
In-state
$57,763
Out-of-state
$57,763
Retention Rate
99%
Admission Rate
5%
Students Enrolled
31,456
Institution Type
Private
Percent Online Enrollment
6% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education

#2 Best Master’s Degrees in Marketing

Northwestern University

  • Evanston, IL
  • 4 years
  • Online + Campus

Northwestern University is a private institution, offering master’s programs both in person and online. The Evanston, Illinois-based institution's student population includes 418 remote degree-seekers. Among the school's 147 master's programs is a graduate degree in marketing.

Graduates of the master of science in integrated marketing communications program often pursue advanced careers in marketing. In addition to completing coursework, learners can complete marketing internships to prepare for positions in the field. Students pursuing the degree can choose electives that align with their interests and professional goals. The curriculum blends classroom learning and hands-on experiences, such as research and internships, to help participants gain field-specific knowledge and transferable skills. Enrollees benefit from institutional resources and a supportive campus community, both in person and online.

Prospective master's degree-seekers can discuss funding options, such as fellowships and scholarships, with financial aid counselors. Of the school's learners, 64% fund their education through financial aid.

Average Tuition
In-state
$56,232
Out-of-state
$56,232
Retention Rate
98%
Admission Rate
9%
Students Enrolled
22,448
Institution Type
Private
Percent Online Enrollment
2% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#3 Best Master’s Degrees in Marketing

Johns Hopkins University

  • Baltimore, MD
  • 4 years
  • Online + Campus

Learners can attend classes at Johns Hopkins University's campus or online. In addition to on-campus students, 12,506 degree-seekers enroll in the institution's virtual programs. While attending the school, enrollees can pursue 124 master's degrees in various fields. The master’s program in marketing is an attractive option for students pursuing a career in marketing. 

The master of science in marketing's rigorous curriculum features foundational and advanced marketing courses. Academic advisors assist degree-seekers as they tailor the program curriculum to their interests and career aspirations. The curriculum blends classroom learning and hands-on experiences, such as research and internships, to help participants gain field-specific knowledge and transferable skills. Enrollees can participate in on-campus events and can access support services, such as tutoring and career counseling.

Students pay a per-credit tuition rate averaging $4,064. Financial aid counseling can help prospective graduate degree-seekers explore options for reducing out-of-pocket expenses, including fellowships, scholarships, and grants. Of the school's attendees, 67% obtain financial aid to fund their studies.

Average Tuition
In-state
$55,350
Out-of-state
$55,350
Retention Rate
97%
Admission Rate
11%
Students Enrolled
27,079
Institution Type
Private
Percent Online Enrollment
46% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education

#4 Best Master’s Degrees in Marketing

Texas A&M University

  • College Station, TX
  • 4 years
  • Online + Campus

Texas A&M University is a public institution with online and on-campus enrollment options. While many of the institution's students pursue their degree on campus in College Station, Texas, 9,451 degree-seekers attend virtual classes. Learners can pursue 121 master's programs from the school, including a graduate marketing program.

The master of science in marketing program provides an important foundation for marketing careers. In addition to completing coursework, participants can complete marketing internships to prepare for positions in the field. Academic advisors help enrollees select courses that will support their career aspirations. Experiential learning components, such as projects and internships, provide practical skills to help students prepare for marketing careers and impress employers after graduation. The vibrant campus life, including school-sponsored events, supplement degree-seekers' educational experiences.

Financial aid counselors help graduate learners understand funding options, including scholarships and fellowships. According to the school, 76% of the student body receives financial aid to fund their education.

Average Tuition
In-state
$7,941
Out-of-state
$34,190
Retention Rate
93%
Admission Rate
58%
Students Enrolled
68,726
Institution Type
Public
Percent Online Enrollment
14% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#5 Best Master’s Degrees in Marketing

The University of Texas at Dallas

  • Richardson, TX
  • 4 years
  • Online + Campus

The University of Texas at Dallas is a public institution. Located in Richardson, Texas, the institution provides education to 5,704 online attendees. While attending the school, learners can pursue 52 master's degrees in various fields. Students who aspire to careers in marketing can pursue the master's degree to qualify for positions in the field. 

The master of science in marketing's core classes help participants develop transferable skills to prepare for advanced marketing classes and internships. Students can work with their academic advisor to customize their degree to suit their career trajectory. Hands-on experiential learning opportunities, such as internships and research, prepare degree-seekers for positions in marketing or for doctoral studies. On-campus enrollees benefit from the vibrant campus life, which includes clubs and events.

Prospective applicants should consult with the financial aid office to explore funding opportunities, such as scholarships and federal financial aid. The school reports that 78% of learners fund their education through financial aid.

Average Tuition
In-state
$13,442
Out-of-state
$38,168
Retention Rate
89%
Admission Rate
79%
Students Enrolled
29,543
Institution Type
Public
Percent Online Enrollment
19% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#6 Best Master’s Degrees in Marketing

Michigan State University

  • East Lansing, MI
  • 4 years
  • Online + Campus

A public institution, Michigan State University delivers academic programs in many different disciplines. With 13,163 remote students, the school also delivers programs on campus in East Lansing, Michigan. With 126 available master's programs, the school offers degrees in various fields, including marketing. The master of science in marketing research degree helps graduates qualify for careers in marketing and for doctoral programs. 

The marketing program's rigorous curriculum features specialized classes, foundational core coursework, and opportunities to apply skills in practical settings. Degree-seekers can customize the program by choosing electives and pursuing independent research. Hands-on experiential learning opportunities, such as internships and research, prepare participants for positions in marketing and for doctoral studies. The school offers institutional resources and maintains a supportive on-campus community to help enrollees succeed.

Learners in the school's programs pay an average of $818 per credit. Prospective master's degree-seekers can discuss funding options, such as fellowships and scholarships, with financial aid counselors. According to the school, 70% of enrollees receive financial aid.

Average Tuition
In-state
$15,555
Out-of-state
$40,384
Retention Rate
91%
Admission Rate
71%
Students Enrolled
49,809
Institution Type
Public
Percent Online Enrollment
26% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#7 Best Master’s Degrees in Marketing

Vanderbilt University

  • Nashville, TN
  • 4 years
  • Online + Campus

Vanderbilt University is a private institution with online and on-campus enrollment options. Located in Nashville, Tennessee, the institution provides education to 1,039 online students. The school's academic offerings include 104 master's programs for high-level learners. The marketing master's program emphasizes the skills and knowledge that marketing professionals use every day. 

The rigorous curriculum of the master of marketing program features specialized marketing classes, foundational core coursework, and opportunities to apply skills in practical settings. Academic advisors work with degree-seekers to ensure the curriculum aligns with their professional goals. The curriculum blends classroom learning and hands-on experiences, such as research and internships, to help participants gain field-specific knowledge and transferable skills. The school offers student support services, including tutoring and career counseling, which enrollees can access on campus or online.

The school's average cost per credit is $2,050 for programs across fields. Prospective master's degree-seekers can discuss funding options, such as fellowships and scholarships, with financial aid counselors. At the school, 68% of learners receive financial aid to fund their education.

Average Tuition
In-state
$50,800
Out-of-state
$50,800
Retention Rate
97%
Admission Rate
9%
Students Enrolled
13,131
Institution Type
Private
Percent Online Enrollment
8% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#8 Best Master’s Degrees in Marketing

The University of Southern California

  • Los Angeles, CA
  • 4 years
  • Online + Campus

A private institution, the University of Southern California educates learners in online and in-person formats. With a main campus in Los Angeles, California, the institution educates 8,203 students through distance learning programs. The school boasts 199 competitive master's programs in various fields, including marketing.

While completing the master of science in marketing program, participants take courses emphasizing marketing-specific skills. In addition to fulfilling core requirements, learners gain specialized knowledge during advanced marketing classes and experiential learning opportunities. Academic advisors assist degree-seekers as they tailor the program curriculum to their interests and career aspirations. Experiential learning opportunities, such as internships and research, help students gain field-specific skills. On-campus enrollees can create memorable experiences by participating in the school's vibrant campus life, which includes a variety of events.

The average cost per credit for the school's academic programs is $1,948. Prospective master's degree-seekers can discuss funding options, such as fellowships and scholarships, with financial aid counselors. Of the school's enrollees, 69% obtain financial aid to pay for their degree.

Average Tuition
In-state
$57,256
Out-of-state
$57,256
Retention Rate
96%
Admission Rate
11%
Students Enrolled
48,321
Institution Type
Private
Percent Online Enrollment
17% Percentage of all students who are enrolled online.
Accreditation
Yes Western Association of Schools and Colleges Senior Colleges and University Commission

#9 Best Master’s Degrees in Marketing

The University of Maryland

  • Baltimore, MD
  • 4 years
  • Online + Campus

The University of Maryland is a public institution educating learners through academic programs in various fields. Of the institution's students, 2,605 attend classes in an online format, while others attend classes in person at the Baltimore campus. With 30 master's programs, the school educates graduate-level degree-seekers in fields such as marketing.

After earning the master of science in marketing analytics degree from the institution, graduates often enter rewarding marketing careers. Learners gain transferable skills and prepare for positions in the field during marketing classes and experiential learning opportunities. Degree-seekers can choose electives that align with their interests and professional goals. Students apply knowledge gained from coursework, including specialized electives, to complete hands-on experiences such as internships and research. On-campus enrollees benefit from the vibrant campus life, which includes clubs and events.

Learners at the school pay a tuition rate averaging $685 per credit for academic programs across majors. Prospective applicants should consult with the financial office to explore funding opportunities, such as scholarships and federal financial aid.

Average Tuition
In-state
$9,260
Out-of-state
$38,060
Retention Rate
Not provided
Admission Rate
Not provided
Students Enrolled
6,827
Institution Type
Public
Percent Online Enrollment
38% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education

#10 Best Master’s Degrees in Marketing

The University of Texas at Austin

  • Austin, TX
  • 4 years
  • Online + Campus

A public institution, The University of Texas at Austin offers in-person programs, along with online classes. In addition to on-campus students, 12,770 degree-seekers enroll in the institution's virtual programs. Learners can pursue 113 master's programs from the school, including a marketing program. The master's degree helps graduates qualify for marketing careers and doctoral programs. 

The master of science in marketing's rigorous curriculum features specialized marketing classes, foundational core coursework, and opportunities to apply skills in practical settings. In addition to completing major courses, degree-seekers customize the curriculum by choosing electives. Experiential learning opportunities, such as internships and research, help participants gain field-specific skills. Enrollees at the school can access institutional resources, such as career counseling, online or in person.

Financial aid counselors help graduate learners locate and apply for scholarships, grants, and fellowships. According to the school, 67% of students fund their education through financial aid.

Average Tuition
In-state
$10,824
Out-of-state
$38,326
Retention Rate
96%
Admission Rate
32%
Students Enrolled
51,090
Institution Type
Public
Percent Online Enrollment
25% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#11 Best Master’s Degrees in Marketing

Georgia State University

  • Atlanta, GA
  • 4 years
  • Online + Campus

Degree-seekers can pursue Georgia State University's on-campus programs or enroll online. With 1,919 distance learners, the institution also delivers programs on campus in Atlanta, Georgia. The school's master's-level offerings comprise 89 program options, including a marketing program. Students can pursue the master's degree to qualify for positions in marketing after graduation. 

In addition to fulfilling core requirements, participants in the master of science in marketing program gain specialized knowledge during advanced marketing classes and experiential learning opportunities. Specialized electives allow degree-seekers to customize the program based on their goals and interests. The program features hands-on learning opportunities, such as internships and supervised research, which help students develop skills for marketing careers. Enrollees can participate in on-campus events and access support services, such as tutoring and career counseling.

The institution's financial aid office helps prospective applicants explore funding options, such as scholarships and grants. At the school, 93% of learners obtain financial aid to pay for their degree.

Average Tuition
In-state
$7,158
Out-of-state
$22,389
Retention Rate
82%
Admission Rate
76%
Students Enrolled
35,041
Institution Type
Public
Percent Online Enrollment
5% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#12 Best Master’s Degrees in Marketing

Clemson University

  • Clemson, SC
  • 4 years
  • Online + Campus

Clemson University is a public institution. Of the institution's students, 7,423 attend classes in an online format, while others attend classes in person at the Clemson, South Carolina, campus. The school's master's-level offerings comprise 74 program options, including a marketing program. The master of science in marketing program features advanced coursework that prepares graduates to succeed in high-level roles. 

The marketing program's rigorous curriculum features foundational and advanced marketing courses. Academic advisors assist degree-seekers as they tailor the program curriculum to their interests and career aspirations. Hands-on experiential learning opportunities, such as internships and research, prepare participants for positions in marketing and for doctoral studies. The school delivers institutional resources, such as career counseling, and provides opportunities for enrollees to participate in clubs and events.

Prospective graduate learners can consult with financial aid counselors to explore funding options, such as scholarships and grants. At the school, 92% of students obtain financial aid to pay for their degree.

Average Tuition
In-state
$14,118
Out-of-state
$37,110
Retention Rate
93%
Admission Rate
51%
Students Enrolled
25,822
Institution Type
Public
Percent Online Enrollment
29% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#13 Best Master’s Degrees in Marketing

The University of Houston

  • Houston, TX
  • 4 years
  • Online + Campus

The University of Houston is a public institution educating learners through academic programs in various fields. The institution educates 19,836 remote attendees, along with on-campus degree-seekers in Texas. The school's 88 master's programs span many disciplines, including marketing. Students who aspire to careers in marketing can pursue the master of science in marketing to qualify for positions in the field. 

The marketing program's rigorous core curriculum prepares participants for the marketing field through foundational coursework and opportunities for advanced study. Degree-seekers consult with academic advisors to select classes aligning with their interests and career goals. They can also collaborate with faculty advisors and pursue research, internships, and other experiential learning opportunities suitable to their career path. Institutional resources, such as tutoring and career counseling, prepare enrollees to succeed academically and professionally.

The institution's financial aid office helps prospective graduate learners understand funding options and reduce out-of-pocket expenses. According to the school, 87% of the student body receives financial aid to fund their education.

Average Tuition
In-state
$8,219
Out-of-state
$20,747
Retention Rate
85%
Admission Rate
65%
Students Enrolled
46,148
Institution Type
Public
Percent Online Enrollment
43% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#14 Best Master’s Degrees in Marketing

DePaul University

  • Chicago, IL
  • 4 years
  • Online + Campus

Learners can attend classes at DePaul University's campus or online. Based in Chicago, Illinois, the institution enrolls 6,568 remote students. The school boasts 126 competitive master's programs in various fields, including marketing. The master of science in marketing program gives graduates an important foundation for marketing careers. 

Participants in the marketing program develop transferable skills through core coursework and specialized knowledge during advanced marketing classes. Specialized electives allow degree-seekers to customize the program based on their goals and interests. They can also collaborate with faculty advisors and pursue research, internships, and other experiential learning opportunities suitable to their career path. The school offers institutional resources and maintains a supportive on-campus community to help enrollees succeed.

The institution's financial aid office can help degree-seekers reduce out-of-pocket expenses by applying for federal financial aid. At the school, 98% of students receive financial aid to fund their education.

Average Tuition
In-state
$40,551
Out-of-state
$40,551
Retention Rate
85%
Admission Rate
68%
Students Enrolled
22,064
Institution Type
Private
Percent Online Enrollment
30% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#15 Best Master’s Degrees in Marketing

The University of Cincinnati-Main Campus

  • Cincinnati, OH
  • 4 years
  • Online + Campus

The University of Cincinnati is a public institution educating degree-seekers through academic programs in various fields. Of the institution's students, 19,270 attend classes in a virtual format, while others attend classes in person at the Cincinnati, Ohio, campus. Learners can one of the school's 113 master's programs. Those who aspire to careers in marketing can enter the master of science in marketing program to qualify for positions in the field. 

In addition to completing coursework, marketing program participants can complete internships to prepare for positions in the field. In addition to completing major courses, degree-seekers customize the curriculum by choosing electives. The curriculum blends classroom learning and hands-on experiences to prepare students to succeed in the marketing field. The school offers student support services, including tutoring and career counseling, which enrollees can access on campus or online.

The average cost per credit for academic programs at the school is $732. The institution's financial aid office helps prospective degree-seekers explore funding options, such as scholarships and grants. At the school, 75% of learners obtain financial aid to pay for their degree.

Average Tuition
In-state
$9,476
Out-of-state
$24,810
Retention Rate
88%
Admission Rate
77%
Students Enrolled
39,263
Institution Type
Public
Percent Online Enrollment
49% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission

#16 Best Master’s Degrees in Marketing

Syracuse University

  • Syracuse, NY
  • 4 years
  • Online + Campus

A private institution, Syracuse University delivers online and on-campus programs. While many of the institution's attendees pursue their degree on campus in Syracuse, New York, 3,353 degree-seekers attend virtual classes. The school's academic offerings include 123 master's programs for high-level learners. Students interested in marketing careers can earn the master of science in marketing degree to qualify for high-level roles. 

The marketing program's rigorous core curriculum prepares participants for the field through foundational coursework and opportunities for advanced study. Degree-seekers can receive career and curriculum advice from academic advisors. The curriculum blends classroom learning and hands-on experiences, such as research and internships, to help students gain field-specific knowledge and transferable skills. On-campus enrollees benefit from the vibrant campus life, which includes clubs and events.

Learners pursuing the school's academic degrees pay an average per-credit tuition rate of $1,751. The institution's financial aid office can help applicants reduce out-of-pocket expenses by applying for federal financial aid. At the school, 82% of enrollees receive financial aid to fund their education.

Average Tuition
In-state
$50,616
Out-of-state
$50,616
Retention Rate
92%
Admission Rate
44%
Students Enrolled
22,850
Institution Type
Private
Percent Online Enrollment
15% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education

#17 Best Master’s Degrees in Marketing

The University of South Florida-Main Campus

  • Tampa, FL
  • 4 years
  • Online + Campus

Learners can attend classes at the University of South Florida's campus or online. The institution's student population includes degree-seekers studying on campus in Tampa, Florida, along with 24,241 individuals pursuing remote study. The school's 103 master's programs span many disciplines, including marketing. Students who aspire to careers in marketing can pursue the master of science in marketing degree to qualify for positions in the field. 

Participants in the marketing program take foundational courses and can pursue advanced marketing research. Degree-seekers consult with academic advisors to select classes aligning with their interests and career goals. Experiential learning opportunities, such as internships and research, help students gain field-specific skills. On-campus enrollees can create memorable experiences by participating in the school's vibrant campus life, which includes a variety of events.

The average cost per credit for the school's academic programs is $907. Prospective applicants can discuss funding options, such as fellowships and scholarships, with financial aid counselors. The school reports that about 93% of all attendees are awarded aid.

Average Tuition
In-state
$4,559
Out-of-state
$15,473
Retention Rate
91%
Admission Rate
48%
Students Enrolled
44,246
Institution Type
Public
Percent Online Enrollment
55% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

#18 Best Master’s Degrees in Marketing

Hofstra University

  • Hempstead, NY
  • 4 years
  • Online + Campus

Learners can pursue Hofstra University's on-campus programs or enroll online. Of the institution's students, 1,270 attend classes in an online format, while others attend classes in person at the Hempstead, New York, campus. Attendees at the school can choose from 95 master's degree options. The master of science in marketing program features advanced coursework that prepares graduates to succeed in high-level marketing roles. 

Marketing program participants develop transferable skills through core coursework and specialized knowledge during advanced marketing classes. Degree-seekers can customize the program by choosing electives and pursuing independent research. Through hands-on research projects, students gain practical skills they can apply to marketing positions after graduation. On-campus enrollees benefit from the vibrant campus life, which includes clubs and events.

The institution's dedicated financial aid counselors work with graduate program applicants as they locate and apply for educational funding. The school reports that about 97% of all learners are awarded aid.

Average Tuition
In-state
$46,450
Out-of-state
$46,450
Retention Rate
83%
Admission Rate
68%
Students Enrolled
10,804
Institution Type
Private
Percent Online Enrollment
12% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education

#19 Best Master’s Degrees in Marketing

Temple University

  • Philadelphia, PA
  • 4 years
  • Online + Campus

A public institution, Temple University delivers online and on-campus programs. Located in Philadelphia, Pennsylvania, the institution provides education to 8,041 online students. The school's academic offerings include 143 master's programs for high-level learners. The master of science in marketing research and analytics program emphasizes the skills and knowledge that marketing professionals use every day. 

In addition to fulfilling core requirements, marketing program participants gain specialized knowledge during advanced marketing classes and experiential learning opportunities. Degree-seekers consult with academic advisors to select courses based on their professional goals. The program features hands-on learning opportunities, such as internships and supervised research, which help students develop skills for marketing careers. On-campus enrollees benefit from the vibrant campus life, which includes clubs and events.

Financial aid counselors help graduate degree-seekers locate and apply for scholarships, grants, and fellowships. The school reports that about 90% of all learners are awarded aid.

Average Tuition
In-state
$16,080
Out-of-state
$28,992
Retention Rate
89%
Admission Rate
60%
Students Enrolled
38,794
Institution Type
Public
Percent Online Enrollment
21% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education

#20 Best Master’s Degrees in Marketing

Saint Joseph's University

  • Philadelphia, PA
  • 4 years
  • Online + Campus

A private institution, Saint Joseph's University educates learners in online and in-person formats. Located in Philadelphia, Pennsylvania, the institution enrolls 2,408 students in its flexible remote programs. The school delivers 43 master's programs, including a graduate-level marketing degree. The master of science in marketing program emphasizes the skills and knowledge that marketing professionals use every day. 

Marketing program participants gain foundational knowledge during core classes, and they complete advanced marketing requirements to develop specialized skills. Degree-seekers consult with academic advisors to select courses based on their professional goals. Attendees apply knowledge gained from coursework, including specialized electives, to complete hands-on experiences, such as internships and research. The vibrant campus life includes school-sponsored events that supplement enrollees' educational experiences.

The institution's financial aid office helps prospective applicants understand funding options and reduce out-of-pocket expenses. According to the school, 98% of the study body receives financial aid.

Average Tuition
In-state
$46,350
Out-of-state
$46,350
Retention Rate
88%
Admission Rate
75%
Students Enrolled
7,362
Institution Type
Private
Percent Online Enrollment
33% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education

How Much Does a Graduate Marketing Degree Cost?

Master's degrees cost an average of $66,340, according to EducationData.org. However, cost varies by school and learners' residency status. Students attending public, in-state schools typically pay the most affordable tuition. Learners attending private schools or out-of-state colleges usually spend more.

Students can save money by researching whether their employer offers a tuition-reimbursement program. In these programs, participants do not pay out of pocket for their education. However, they may need to agree to stay with their employer for a specific number of years after graduation. Degree-seekers can also apply for federal grants and loans.

How Much Do Marketing Majors Make?

Many factors impact salary, including workers' role and geographic location. Advertising and promotions managers in New York, New Jersey, and Colorado earn average annual salaries of $163,040-$183,640.

Higher education helps salary potential in many ways. For example, coursework and internships can improve graduates' resumes. This advantage may qualify them for raises or high-paying positions. Other benefits include mastering the latest industry best practices. This knowledge may make applicants more attractive to employers.

Courses in Marketing

Top master's in marketing degrees emphasize brand building, social media, and target audiences. Students complete core classes and choose a concentration. Options may include digital marketing and marketing research and analytics. New media and communication is another concentration.

See below for three common classes in a marketing degree's core curriculum. Class names, topics, and academic expectations vary by school. Some of these differences affect learners' career paths. Students should research their prospective program in depth before applying. A school's admissions department can provide more information.

  • International Marketing Strategy

    This class requires students to develop their market research skills by analyzing global market trends. Coursework covers product development, consumer behavior, and branding fundamentals. Enrollees research current foreign market conditions and how change affects new growth potential.
  • Ethical and Legal Issues in Marketing

    Marketing experts must use ethical principles when making business decisions. This class helps students develop these skills with coursework in U.S. marketing law, product liability, and pricing. Top programs with this class feature an evolving curriculum that responds to changes in business practices.
  • Marketing Capstone

    The best master's degree in marketing programs conclude with a final-semester capstone class. Students work with an academic advisor to create a unique project involving original research. Learners showcase their skills and knowledge through this project. Some capstones include an extended essay or presentation.

What Can You Do With a Master's in Marketing Degree? Career and Salary Outlook

Graduates with a degree in marketing can explore many jobs. University career centers help learners by providing interest inventories, resume guides, and job boards. Advisors also offer advice during one-on-one sessions.

See below for three possible careers for master's degree-holders. Please note that job responsibilities and titles vary by employer.

  • Advertising, Promotions, and Marketing Managers

    These professionals develop budgets, promotional campaigns, and advertising campaigns. They collaborate with other senior managers, meet with clients, and hire new employees. These managers often work for advertising or information services agencies. Some employers reserve promotions for employees with a master's.
  • Market Research Analysis

    These workers use their education and expertise to monitor sales trends and gather and analyze data. They also prepare reports for other managers. They work in many industries, including management, finance, and publishing. Market research analysts give presentations and need strong communication skills.
  • Public Relations and Fundraising Managers

    Public relations managers improve their employer's public image. They write press releases, create promotional programs, and develop corporate images. Fundraising managers perform related tasks, such as developing fundraising campaigns and meeting donors. They also write grant proposals. These managers often work in the professional, education, and scientific fields.
CareerMedian Annual SalaryProjected Growth Rate (2020-2030)
Advertising, Promotions, and Marketing Managers$141,49010%
Market Research Analaysis$65,81022%
Public Relations and Fundraising Managers$118,43013%

Source: Bureau of Labor Statistics

Frequently Asked Questions About Marketing

What job can I get with a master's in marketing?

A master's degree in marketing trains learners to improve their employer's brand. Graduates may work as brand managers or account managers.

How long does a master's in marketing take?

The answer depends on whether students enroll full or part time. Full-time learners can earn a master's in two years. Part-time enrollees take longer. Accelerated programs help students graduate sooner.

Can I earn a master's in marketing in a year?

Yes. Accelerated programs help students earn a master's in marketing degree in one year. Learners can also graduate sooner by transferring credit.

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