Online Bachelor’s Degrees in Digital Marketing
Facebook, Twitter, Instagram – these are all household names and have become central in the field of digital marketing. Digital marketing simply refers to the idea and practice of realizing marketing goals by applying digital media and technologies. Digital Marketing includes engaging a variety of digital phenomena, including technology, platforms, devices, media, and data, all the aim of bringing new and emerging technologies to bear on the age-old practice of persuasion. And if the business of digital marketing is reaching new customers or staying in touch with already established affiliates through digital platforms, then the market is booming.
According to Google, businesses utilizing digital marketing strategy today are likely to see 2.8 times more revenue moving forward. Students who pursue a degree in digital marketing or internet marketing have several career pathways open to them, including advertising and promotion manager, media buyer, marketing manager, social media specialist, and fundraising.
If you’re additionally interested in a Green Job, then you should consider the career pathway of a Green Marketer which is someone who works to sell products based on the proven or perceived environmental benefit of the product. According to the United States’ Bureau of Labor Statistics, the number of opportunities in the broad field of digital marketing is expected to grow by around 10% over the next decade, outpacing the seven percent average for occupations as a whole.
Meanwhile, the median pay for advertising, promotions, and marketing is reportedly very generous at $132,620. So, if you are considering a career in digital marketing, or you want to enhance your skills and marketability to potential employers, then check out the 25 Best Online Bachelor’s Degrees in Online Marketing for 2020!
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- 25% Student Satisfaction
- 30% Earning Potential
- 15% Retention Data
- 20% Affordability
- 10% Acceptance Rates
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#25 POINT UNIVERSITY
WEST POINT, GA
ONLINE BACHELOR OF SCIENCE IN SOCIAL MEDIA MARKETING
Point University offers an Online Bachelor of Science in Social Media Marketing to provide students with a broad base in business and attention to the use of social media technologies for marketing purposes. The 120-credit BS in Social Media Marketing is completable within four years depending on transfer and the speed with which students take their courses. The major itself is comprised of 54 credits with classes such as Business Communication, Financial Accounting, Managing Information Systems, and Business Law.
There are also eight courses in Social Media Marketing discussing topics such as Twitter and Facebook; Blogging and Content Marketing; Video and Mobile Marketing; and Pinterest and Instagram Mobile. All students at Point complete a Biblical Studies minor with an additional 20 credits used toward a minor in a different field. Tuition costs $395 per credit hour, and there is a technology fee for each semester. Students can also apply for federal student aid as well as Pell Grants to help offset costs. In addition, there are scholarships available for online students based on leadership, academics, and Christian character. Point also participates in the 9/11 GI Bill and Yellow Ribbon Program so that veterans and active military can have access to affordable education.
Net Price: $18,348
#24 POST UNIVERSITY
ONLINE BACHELOR OF SCIENCE IN MARKETING
Post University offers a fully online, 120-credit Bachelor of Science in Marketing degree that has several concentrations including one in Digital Marketing. Students engage a variety of areas including communication studies, liberal arts, mathematics, natural sciences, and composition. In the major there 54 credits split between business core classes, marketing, and classes for a concentration. In the business core, students are given a broad basis with courses like Financial Accounting, Macroeconomics, and Business Law. In the marketing core, students take classes like Managerial Accounting, Strategic Marketing, and Marketing Management. The DM concentration includes three courses taken from four options which include Mobile Application Development, Social Media Marketing, and Internet and Interactive Media Marketing. Students also have 15 general electives which can be towards a minor.
Courses do not require strict login times or start times, but students are expected to participate in group discussion events on a class by class basis, which is meant to build community among students. The tuition for the online programs is $570 per credit hour plus new technology and electronic course materials fees which can vary. Post University participates in a variety of programs aimed at helping to reduce costs for active duty, veterans, national guard, reserve, and military dependents. Students can transfer in up to 90 credits, although Post will only accept course credit earned with a C or higher.
Net Price: $18,220
#23 WESTERN GOVERNORS UNIVERSITY
SALT LAKE CITY, UT
BACHELOR OF SCIENCE IN MARKETING MANAGEMENT
Western Governors University is a private nonprofit online university offering a Bachelor of Science in Marketing Management. The WGU program is specifically designed for working adults, a fact that shapes the curriculum in at least two ways. First, all classes are asynchronous, meaning that students are not required to attend classes at specific set times. It also means that WGU uses a competency-based system rather than the traditional credit hour system to structure their curriculum. This means that every class is geared explicitly towards acquiring specific competencies, some of which are often immediately useful in the workplace. Students take exams for each class to show that they have mastered the basic concepts of the course. This approach also allows WGU to let students use their experience acquired outside of their degree since the exams deal with competencies rather than merely course content.
The BSMM degree consists of 35 courses including classes such as Applied Probability and Statistics, Introduction to Communications, and Critical Thinking and Logic. The broader business core includes Fundamentals for Success in Business, Organizational Behavior, Business Ethics, Business Law, and Quantitative Analysis for Business. Then there is a whole array of courses in marketing management and related areas. These include classes like Information Systems Management, Operations and Supply Chain Management, Marketing Management Tasks, Principles of Management, and Introduction to Human Resource Management. The cost of the program is also quite manageable at $3,225 per six-month term with an additional $145 charge for learning materials.
Net Price: N/A
#22 COLORADO TECHNICAL UNIVERSITY – COLORADO SPRINGS
COLORADO SPRINGS, CO
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION – DIGITAL MARKETING
Organized into six colleges, the Colorado Technical University offers a fully online Bachelor of Science in Business Administration – Digital Marketing degree. The degree includes a total of 180 credits, with most courses listed at around four credits each, placing it in the typical range for an undergraduate degree. The BSBADM builds on a significant general education program which includes various classes in the humanities, sciences, economics, and communications. Students then take a suite of core business courses which give a solid foundation in business principles and practice. This includes 86 credits of four credit hour courses including classes like Global Managerial Economics, Introductions to Project Management, and Business Policies and Strategies.
CTU student also complete seven courses aimed specifically at digital marketing, such as Branding and Visual Marketing, Marketing and the Virtual Marketplace, and Search Engine Optimization and Web Design. CTU offers several ways to save money on tuition. These include recognizing Military Education Benefits, as well as transferring from qualified classes. One of the most unique opportunities is the Fast Track program which allows students to potentially condense the time frame and costs for a degree by up to 30 percent. For a student to qualify for Fast Track credit, they simply take an exam designed by a professor that covers the key information in the course. If you pass with a 70 percent grade, then you get the credit.
Net Price: $15,888
#21 PENNSYLVANIA STATE UNIVERSITY – WORLD CAMPUS
STATE COLLEGE, PA
BACHELOR OF DESIGN IN DIGITAL MULTIMEDIA DESIGN
Pennsylvania State University-World Campus has administrative offices located on the main campus of PSU in State College, PA. PSU offers a Bachelor of Design in Digital Multimedia Design which provides students the opportunity not only to build a design portfolio but also to craft a self-directed project during their capstone semester. The program is 120 credits and includes a robust general education curriculum which gives students a broad basis on which to further their knowledge of multimedia design. Students are required to take 27 credits, or nine classes in the major, which includes courses like Digital Multimedia Design Foundations, Introduction to Digital Art and Design Criticism, Introduction to Web Design and Development, and Writing for Media. Students then have the freedom of shaping their degree by taking 30 credits of electives within the major.
Elective courses include Portfolio Design and Professional Practices, Animation Fundamentals, Entrepreneurship in the Information Age, Object-Oriented Design and Software Applications, and Internet Law and Policy. Students must also take an addition 18 from the fields of art history, technology, communications, and design. Cost for the program is varied. Students with less than 59 credits pay $555 per credit hour, while students who already have over 60 pay $596 per credit hour. One way to save on tuition is to take more than 12 credits per semester, as that is when a flat rate for both categories kicks in. For students with fewer than 59 credits, they only pay $6,742, while students with 60 or more pay $7,297.
Net Price: $18,194
#20 FULL SAIL UNIVERSITY
WINTER PARK, FL
ONLINE BACHELOR OF SCIENCE IN DIGITAL MARKETING
Full Sail University evolved out of the recording studio Full Sail Productions and Full Sail Center for the Recording Arts and began offering online courses in 2007. Though not regionally accredited, FSU does have national accreditation. However, students should be aware that from nationally accredited programs sometimes do not transfer to schools with regional accreditation. The BSDM degree includes a 29-credit course sequence, and the courses are designed to be taken once per month. There are general education courses within the mix of offerings which deal with topics like English, mathematics, science, and communications. There are also marketing specific courses which are meant to give a broad introduction to marketing theory and practice. These courses include Marketing Research, Marketing Law and Contracts, Fundamentals of Public Relations, Affiliate Marketing, and Content Strategy, Development, and Marketing.
In addition to these are several courses which focus solely on various aspects of digital marketing. These classes include Digital Analytics and Reporting, Social Media Marketing, Search Engine Optimization, Principles of Online Campaign Development, and Cultural Studies and the Web. The program also features seven distinct Project and Portfolio courses. Each of these courses builds on the others and deal with topics like professional brand identity, corporate analysis in the entertainment industry, and entrepreneurship. These courses also include two different classes where students apply their study of marketing to prepare for and then to take the Google Analytics Individual Qualification exam which is an industry standard accreditation exam.
Net Price: $25,254
#19 SOUTHEASTERN UNIVERSITY
BACHELOR OF SCIENCE IN DIGITAL MEDIA AND DESIGN
Southeastern University is a private Christian liberal arts university located in Lakeland, FL offering a Bachelor of Science in Digital Media and Design entirely online. The program is structured like a traditional four-year degree and is comprised of 120 credits. SEU has a robust faith-based general education core of 56 that includes courses in the humanities, sciences, communications, mathematics, and religion and theology. The within the major students are required to take 37 credits, of which 19 are specified in the Digital Media core with an additional 15 in the Digital Design core. DM core classes include Survey of Digital Media & Design, Writing for Mass Media, and Digital Marketing & Analytics.
The DD core classes include Magazine Design & Production, Digital Layout & Design, Web Page Design, Advanced Digital Imaging, and Advertising Design. There are an additional three credits that students can devote to an elective from a select group of classes that include International Photojournalism, Advanced Illustration, or a Communication Internship. The internship course actually counts for six credits, and it helps students gain practical experience in a supervised setting in a variety of media or design fields. Students also have 27 credits for general electives, which are more than enough for a minor. The cost is $390 per credit hour, with some additional technology and student fees that are assessed on a per semester basis. Students can also transfer in a significant amount of – up to 90, though at least 25 percent of the degree must be completed at SEU.
Net Price: $22,928
#18 LIBERTY UNIVERSITY
BACHELOR OF SCIENCE IN STRATEGIC COMMUNICATION – SOCIAL MEDIA MANAGEMENT
Liberty University’s School of Communication and Digital Content, LU offers a Bachelor of Science in Strategic Communication – Social Media Management degree that consists of 120 credits and can be completed within three and a half years. Classes are 100 percent online and run for eight weeks. The degree includes coursework in general education, communications, and business. Signature classes include Digital; Social and Mobile Marketing Strategies; and Social Media Development. The DSMMS course helps students understand how to design, develop, and implement a targeted marketing campaign with specific attention to online environments.
Instructors lead students through the process of creating a direct marketing plan, alongside instruction in the best-practices and theory that inform successful media marketing campaigns. Likewise, the CALDA course gives students exposure to the principles of creating customer loyalty while also requiring that they deal with concrete problems that are often encountered in customer relations. Tuition is $390 per credit hour. Active military personnel and veterans with education benefits are charged only $250 per credit hour, and LU also offers a free evaluation of any military training to see if it might qualify for college credit. Students are allowed to transfer up to 75 percent of their credits from qualified institutions. LU has also instituted a policy whereby students receive all electronic undergraduate textbooks at no cost. This program promises to save students between $800 and $2,000 per year.
Net Price: $26,954
#17 NEW ENGLAND COLLEGE OF BUSINESS AND FINANCE
ONLINE BACHELOR OF SCIENCE IN DIGITAL MARKETING
The New England College of Business and Finance is a private, for-profit online college offering a Bachelor of Science in Digital Marketing that is comprised of 121 credits. The BSDM major consists of 66 total credits which are broken into five areas. The first of which includes a business core, where students take classes like Principles of Management, Operations Management, Market Research, and Managing Information Systems. Students then take an elective course in marketing. The Digital Marketing core includes eight required classes which include Data Analysis, Fundamentals of Web Design, and Search Engine Optimization. There are additional elective courses required as well such as Viral Marketing and Digital Presence; Web 3.0 and Emerging Trends in Digital Marketing; and Global Strategies in Digital Marketing.
Courses generally cost around $1455 per three-credit course with an electronic resources charge of $75 per class. The program also allows students to complete a degree they may have begun elsewhere. NECBF allows students to transfer in up to 90 credits or 75 percent of the required 121. NECBF online programs have been recognized by U.S. News & World Report as well as the U.S. Distance Learning Association, and the Association for Continuing Higher Education.
Net Price: N/A
#16 PARK UNIVERSITY
ONLINE BACHELOR OF SCIENCE IN MARKETING: DIGITAL MARKETING TRACK
Located in Parkville, MO, Park University was founded in 1875 to provide free education and boarding to students who agreed to work for half the time at the colleges, printing plant, electrical shop, or farm. This innovative approach to education naturally led Park to begin offering online courses when they were first being developed in the 1990s. Among their many programs, Park offers a Bachelor of Science in Marketing: Digital Marketing Track. The marketing core includes classes like Marketing Research & Information Systems, Marketing Management, and Consumer Behavior. The Digital Marketing core is comprised of 24 credits and includes classes like Social Media Marketing, E-Marketing, Digital Media Skills, and Public Relations. Students are also strongly encouraged to pursue an internship so that they can get practical experience in the field.
Park has long committed to serving and working with students who are either veterans or active duty military. In fact, many of their 41 campus sites around the country are actually located in military bases. Park also provides a review of military service and training for possible course credit, with some students receiving as much as 36 for their military training. The current cost for courses is $399 per credit hour, though there are several reduced rates offered for active military, veterans, and dependents of veterans, as well as federal employees and their dependents.
Net Price: $16,048
#15 ARKANSAS STATE UNIVERSITY
BACHELOR OF SCIENCE IN STRATEGIC COMMUNICATION WITH SOCIAL MEDIA MANAGEMENT CERTIFICATION
Arkansas State University offers an online Bachelor of Science in Strategic Communication with Social Media Management Certification. The program requires 120 credits to graduate. The BSSC builds on the general education program which gives students a solid foundation for their educational experience and includes classes in areas like literature, the visual arts, the natural sciences, mathematics, and communications. Students are then required to take core classes in the major, some of which fulfill the SMM certification.
In the core, students take classes like Interactive Advertising, Social Media in Strategic Communications, Social Media Measurement, Strategic Visual Communication, and Strategic Communications Case Studies. The SCCS class offers students an internship course included in the curriculum so that students receive credit for experience in a supervised setting where they gain additional practical knowledge and skills. The degree also features 40 credits in electives as well as a required nine credits of electives in communications. This means that the degree can be easily paired with a minor or even a second major if students plan carefully.
Net Price: $13,420
#14 AMERICAN PUBLIC UNIVERSITY SYSTEM
CHARLES TOWN, WV
ONLINE BACHELOR OF ARTS IN MARKETING: INTERNET-WEB TECHNOLOGY
American Public University System is a private, for-profit online institution consisting of two parts: American Military University and American Public University. The enrollment for the whole of APUS is over 48,000 students annually, and now offers a Bachelor of Arts in Marketing with an Internet-Web Technology concentration. Among APU’s marketing courses, there are Fundamentals of Marketing, Foundations of Financial Management, Social Media Marketing, Marketing Research, and Marketing Strategy. The concentration has four classes which include Introduction to Web Analytics, Web 2.0 Fundamentals, Web eCommerce Development, and Search Engine Optimization.
Courses are eight weeks long and cost $270 per credit hour or $250 for those eligible for a military grant. Student can also transfer in up to 90 credits or three-quarters of the program, making it easy for students who want to use the program for degree completion. APUS offers several ways for students to connect, including virtual communities, networking opportunities, interest-based student organizations, and a mentoring program that connects current students with alumni of APUS. The ClearPath Mentoring program is a one-on-one program that is easy for students to access and will enhance their educational experience.
Net Price: $10,658
#13 SOUTHERN NEW HAMPSHIRE UNIVERSITY
BACHELOR OF SCIENCE IN MARKETING
Southern New Hampshire University offers a Bachelor of Science in Marketing with a concentration in Digital Marketing. The curriculum includes a substantial general education program of 42 credits. Students in the BSM major are required to take courses in economics and statistics as part of their broad educational experience. There is also a business core, which includes 30 credits of classes that include, among others, Operations Management; Strategic Management and Policy; and Business Systems Analysis and Design. Students also take 18 credits of required courses in marketing, which include Principles of Integrated Marketing Communications, Social Media & Marketing Communications, and Consumer Behavior.
There are an additional 12 credits in the concentration which includes classes like Mobile Marketing, SEO vs. SEM, Digital Advertising, and Digital Analytics. Students will also have 18 electives credits which could be used for a minor, or on classes in the closely related concentration of Social Media Marketing. The cost per credit hour is $320, though there is a 30 percent discount for U.S. service members as well as their spouses. As with many online programs, SNHU allows students to transfer in up to 90 credits, or a full three-quarter of the degree and offers several additional educational services for students in its online programs, including tutoring services, academic advising, help with writing, and technical support.
Net Price: $39,638
#12 JOHNSON & WALES UNIVERSITY–PROVIDENCE
ONLINE BACHELOR OF SCIENCE IN DIGITAL MARKETING & SOCIAL MEDIA
Johnson & Wales University offers an online Bachelor of Science in Digital Marketing and Social Media through its College of Online Education. By the 2020-2021 school year, JWU will have completed its transfer into a semester format for courses which also includes online classes. The program consists of a robust general education curriculum with classes the natural sciences, mathematics, social sciences, humanities, and communications. There are several components to the major, including core classes in both the College of Business focusing on marketing and courses in the College of Engineering & Design that covers a host of technical subjects.
Courses focusing on marketing include Social Media Marketing, Data-Driven Marketing, Principles of Marketing, Search Engine Marketing, and Digital Media Planning. Technical courses include Screen Design & Coding and Introduction to Data Visualization. Individuals will also take three electives in classes like Copywriting and Art Direction; Critical Perspectives on New Media; or Problem Solving and Programming Concepts. Beyond this, there are an additional set of courses that deal with professional preparation with classes like Writing in Digital Media, and Cyberlaw. Three separate courses can be taken as internships, though with departmental approval students can also opt out of internship requirements. JWU also offers access to scholarships to online students who have demonstrated academic excellence.
Net Price: $27,165
#11 REGENT UNIVERSITY
VIRGINIA BEACH, VA
BACHELOR OF ARTS IN COMMUNICATIONS STUDIES-INTERNET & SOCIAL MEDIA
Regent University offers a Bachelor of Arts in Communications Studies with a concentration in Internet & Social Media. Within the major there are 18 credits of required courses, which includes classes like Foundations of Communications, Narrative Concept and Development, Communicating in the Twenty-First Century, Interpersonal Communication, and Public Speaking. The concentration in ISM requires an additional 21 credits. Students take courses like Writing for Strategic Communication, Introduction to Digital Art, Introduction to Information Systems, Marketing Principles, and Creative Nonfiction and Feature Writing. There are an additional 35 credits for general electives which students can use to pursue a minor or, with careful planning, a second major.
Students must maintain a minimum 2.0 cumulative GPA, and all courses in the major must be passed with a C or higher. Students are also required to complete at least 50 percent of the major at RU, though they can potentially transfer in at least 90 credits. RU offers a differentiated fee structure for their tuition. Students who plan to take 12 or more credits per semester pay $395 per credit hour, while part-time students pay $450 per credit hour. Classes are structured on a semester basis and run for 16 weeks.
Net Price: $17,820
#10 UNIVERSITY OF WISCONSIN-STOUT
BACHELOR OF SCIENCE IN DIGITAL MARKETING TECHNOLOGY
The University of Wisconsin-Stout offers a Bachelor of Science in Digital Marketing Technology which is multi-disciplinary combining technical skill with business savvy. The program is 120 credits which include 40-41 credits for general education. The major includes two sets of core classes, one for technology and the other from management and draws from disciplines like business, computer science, management, cross-media graphics management, and information and communications technology. In the Professional Technology core students take up to 41 credits in classes like Web and Internet Programming; Introduction to Digital Marketing Technology; Information and Communication Technologies Analytics; Information Technology Policy and Audit; and Dynamic Web Technologies.
Students of UW Stout earn 21 credits in the Professional Management core with classes like Digital Marketing Strategy and Practice, Introduction to Financial Accounting, International Business, Project Management, and Marketing Research. Classes are taught by the same faculty who teach in the on-campus program, and online students have access to Adult Student Services Coordinators as well as Distance Librarians. Cost is $334 per credit hour. Students in the online program are also eligible to apply for financial aid and students are subject to the same transfer policies as other programs at UWS.
Net Price: $14,971
#9 GRANITE STATE COLLEGE
BACHELOR OF SCIENCE IN DIGITAL MEDIA
Granite State College regularly enrolls over 2,500 students annually and offers numerous online programs, including a 120-credit Bachelor of Science in Digital Media. The BSDM degree includes a general education program with classes on topics like communication, social sciences, writing, logic, and mathematics. In the major, students take 15 required courses from a variety of disciplines like communications, management, sociology, marketing, and art. As a capstone experience, students also have to complete a self-directed project in digital and social media. Courses include Trends in Digital and Social Media, Living in a Digital Democracy, The Media and Its Messages, Media and Strategic Communication, and Web Development.
GSC’s designed its BS in Digital Media for adult working students, and so they have a very generous transfer policy. The school works closely with other New Hampshire community colleges as well as other schools around the nation to ensure a smooth transfer policy and some 81 percent of the undergraduate student body is made up of transfer students, the majority of which are non-traditional in terms of age. The SDM major requires that 16 credits be completed at GSC. Tuition is $314 per credit hour for NH residents and $365 for non-residents. There are also a few fees like an academic services fee and a registration fee. For students who will be transferring in credit from their workplace, there is a Prior Learning Assessment fee of $350.
Net Price: $22,928
#8 UNIVERSITY OF MARYLAND – UNIVERSITY COLLEGE
BACHELOR OF SCIENCE IN DIGITAL MEDIA AND WEB TECHNOLOGY
The University of Maryland University offers a Bachelor of Science in Digital Media and Web Technology. The program is interdisciplinary bringing together drawing on courses from computer science, marketing, business, and communications. The major offers degree tracks in either Web Design or Digital Design. All students are required to take courses such as Introduction to Interactive Design, Fundamentals of Digital Media, and Current Trends and Projects in Digital Media and Web Technology.
Net Price: $15,256
#7 OLD DOMINION UNIVERSITY
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION IN DIGITAL MARKETING
Old Dominion University’s Department of Marketing located in the Strome College of Business offers a Bachelor of Science in Business Administration in Digital Marketing that is fully online. The program draws on expertise in communications, marketing, and technical skill to help students pursue careers in various fields. The program consists of 120 credits where major students are required to take 42 credits in core business courses such as Principles of Managerial Accounting, Statistical Data Analysis, Legal Environments of Business, Contemporary Organizations and Management, and Operations Management. Students then take an additional 33 credits in Marketing, which include classes such as Marketing Policy and Strategy, Multi-National Marketing, Marketing Research, and Consumer Behavior. Students also have seven elective courses that have to be taken in marketing.
All marketing classes must be passed with a C or higher to maintain good standing in the degree. The degree is available either as a degree-completion or as a traditional full program, and if students are pursuing the degree completion path, then they must complete at least 30 credits at ODU. The tuition is $356 per credit hour for in-state students and $407 for out-of-state students. Military and military-affiliated students can also qualify for tuition reduction to as low as $250 per credit hour, and there are also other scholarship opportunities available to help with tuition costs.
Net Price: $15,213
#6 NATIONAL UNIVERSITY
LA JOLLA, CA
BACHELOR OF ARTS IN INTEGRATED MARKETING COMMUNICATIONS
Located near the coast in La Jolla, CA, a suburb of San Diego, National University is a private university that is specially designed for adult learners. There are over 23,000 students who are currently enrolled at National, both residentially and online. Their online classes come in a variety of formats. The School of Business and Management at NU offers a Bachelor of Arts in Integrated Marketing Communications. The program is designed so that classes run for about four weeks at a time in quarters. Students are required to complete a total of 180 quarter units, which is similar to more traditional semester structured programs. Classes within the major include Communication Technologies, Introduction to Global Marketing, Channel and Value Networks, Interactive & Mobile Campaigns, and Communications Strategies.
Students are also required to design and complete a marketing project as a capstone experience. The BAIMC program includes a mixture of traditional marketing and communications concepts, practices, and theories as well as significant exposure to new technologies – especially social media and online advertising – to provide graduates with the tools necessary to thrive. Tuition is $430 per quarter unit with additional fees. There are several NU scholarships and grants that the school offers to help defray costs, and as a Yellow Ribbon school NU partners with active military, veteran, dependents, and others to help make college affordable.
Net Price: $23,232
#5 CALIFORNIA BAPTIST UNIVERSITY
BACHELOR OF ARTS IN GRAPHIC DESIGN AND DIGITAL MEDIA
California Baptist University offers a Bachelor of Arts in Graphic Design and Digital Media. The major builds on the general education curriculum which includes 40-43 credits. Students must pass three prerequisite courses to take basic courses in the major. These include Basic Drawing, Composition, and Intermediate Composition. Among the lower level requirements are courses like Fundamental Typography, Fundamental Web, and Fundamental Design. Upper division courses include History of Graphic Design, While intermediate and advanced courses include design, typography, image, and understanding the web. As a capstone experience, students are required to show the body of work they have accumulated throughout their career at CBU in the Graphic Design Senior Show.
Preparation, refinement, and participation in this experience also count within the major. Students also have around 30 credits of electives for another minor or, potentially, another major. The online program at CBU is designed for working adults and classes to start every eight weeks. CBU is a very transfer friendly institution and will accept up to 100, though classes will be reviewed for their transferability and must have been passed with a C- or better. Cost is around $589 per credit or unit, and CBU offers several scholarships to qualified students, and will also assist students in finding other grants, scholarships, or loans to help pay tuition.
Net Price: $25,714
#4 OREGON STATE UNIVERSITY
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
Located in Corvallis, Oregon State University is the largest university in the state of Oregon. A public research university, the school enrolls over 30,000 students in its over 200 different degree programs. OSU offers a Bachelor of Science in Business Administration with a concentration in Digital Marketing. OSU operates on a quarter system, and the BSBA degree requires 180 credits for graduation. Upper division courses include classes like Managing Ethics and Corporate Social Responsibility, Operations Management, and Applied Quantitative Methods. The DM concentration includes six different courses that deepen student knowledge of concepts, technologies, and practices used in online marketing ventures. Classes include Search Engine Marketing, Consumer Behavior, and Integrated Marketing Communications.
Program cost runs at $317 per credit with additional fees, such as the matriculation fee. OSU accepts transfer, but at least 45 in upper division classes must be taken through the school. The online programs at OSU have an excellent reputation and were recently ranked No. 3 nationally for its online bachelor’s programs by U.S. News & World Report.
Net Price: $19,205
#3 NEW YORK UNIVERSITY
NEW YORK, NY
BACHELOR OF SCIENCE IN DIGITAL COMMUNICATIONS AND MEDIA
New York University’s Division of Applied Undergraduate Studies in the School of Professional Studies offers a hybrid 130-credit Bachelor of Science in Digital Communications and Media that combines online courses with traditional face-to-face instruction. All of the courses in the general education program can be taken online. The major includes 80 credits which are split between different disciplines. Students are required to take 44 credits in DCM courses which include classes like Digital Media Management, Media History: Art, Design, and Technology, Engaged and Participatory Media, and Content Strategy CX for Digital Media, as well as several design courses that deal with topics like time and space, building a website, and audio recording.
Students then take 16 credits in one of two concentrations. The Interactive Media concentration includes classes in programming, as well as additional courses that deepen skills in design and deal with topics like dynamic interfaces. The Time-Base Media concentration deepens student understanding in things like cinematography, animation, and special effects. Students also take an additional 16 credits in electives within DCM, and they have a graduation project which includes the creation of a portfolio site where students can display work already completed in the program. Rounding out the program are 16 credits in electives.
Net Price: $36,256
#2 APPALACHIAN STATE UNIVERSITY
BACHELOR OF SCIENCE IN COMMUNICATION, ADVERTISING
Appalachian State University is a public university that annually enrolls over 19,000 students and which is part of the University of North Carolina system. The school offers an online Bachelor of Science in Communication, Advertising degree. A unique aspect of general education is the focus on writing, and students are required to take different courses in the area. The major is composed of 45 credit, with 30 hours rooted in core courses like Thinking Through Communication, Foundations in Advertising, and Social Media Strategies. Students are then required to complete an additional nine credits in, either, a Business or Creative concentration. The BE includes classes like Media Planning, Media Sales, and Communication in Organizing, while the CE includes classes like Introduction to Media Publishing, Media Graphics, and Copywriting for Advertising.
Students are also required to pursue a minor. There are several suggested options including Psychology, Political Science, Marketing, English, and Art, though the two most strongly recommended are Business and Sociology. Students will also have additional elective credits left over, the number of which will depend on the minor that they choose. The degree costs $163 per credit hour for in-state students and $663 for out-of-state students. At least 54 credits of the degree must be taken at ASU.
Net Price: $10,473
#1 ARIZONA STATE UNIVERSITY-TEMPE
ONLINE BACHELOR OF ARTS IN MASS COMMUNICATIONS & MEDIA STUDIES
Arizona State University is the largest of the ASU campuses and enrolls over 50,000 students annually. Through the Walter Cronkite School of Journalism and Mass Communication. ASU offers a Bachelor of Arts in Mass Communications and Media Studies. The program requires 120 total credits and classes run for seven and a half weeks. The program includes lower division courses like Fundamentals of Coding, Media and Society, or Media Issues in American Pop Culture. Students are required to take 45 credits in upper division courses, which include classes like History of Mass Communications, International Mass Communication, and Audience Acquisition and Engagement.
ASU also offers a Fast Track option. This option allows students to compress their four-year degree into three years. This requires that students take classes during the summer. Students must speak with an advisor to be added to the program and will need to check to see if it impacts any financial aid for which they have qualified. The WCSJMC is regularly ranked as one of the leading schools of journalism in the country and has won numerous awards for the quality of students that they produce and the faculty who teach at the school. The school has also received recognition for student reporting. The tuition is $555 per credit hour.
Net Price: $12,947