Five Marketing Conferences to Attend

Marketing Conferences to Attend

  • SXSW Conference
  • Search Marketing Expo & Conference Series
  • Inbound
  • Social Media Marketing World
  • Ignite

As a marketing student or emerging professional in the world of marketing, you'll want to attend the best conferences throughout the year. This means choosing from some really stellar events.

SXSW Conference

This is an annual conference that lasts approximately 10 days. It's a conference as well as a festival, but it isn't specifically for marketers. SXSW features creative entrepreneurs, business powerhouses and creative minds from all types of industries. In March 2017, there are conferences like 15,000-Year-Old Marketing Strategy: Why It Works and 20 Years of Data: The Heartbeat of the Internet interspersed with workplace meet ups for specific groups like podcasters as well as film screenings. This conference is more like a dozen rolled into 10 days of food, networking, conferences and fun.

Search Marketing Expo & Conference Series

The SMX is a series of conferences throughout the year located in various parts of the world. In 2017, the U.S. shows are in San Jose, Seattle and New York City. There'll be shows in Munich, Paris, London and Israel too. The people who put out content for Search Engine Land as well as Marketing Land have their hand in the creation of this event. It's an incredibly informative event for those who are interested in SEO tactics and strategies. This is essential in much of the marketing that a business does online. One of the best parts of SMX is that executives from Microsoft and Google will be some of the speakers present.

Inbound

This is the conference created by HubSpot, which is a big name in the world of digital marketing. In previous years, they've had speakers like Gary Vaynerchuk and Serena Williams. There are more than 10,000 digital marketing professionals who attend the conference each year. As far as digital marketing conferences, this is one that shouldn't be missed. It covers topics like Top 5 Content Marketing Hacks and How to Upcycle Your Content for Maximum Mileage. In 2017, it'll be held in Boston in September. It's a great place for marketing professionals to meet with others in the industry and learn new trends.

Social Media Marketing World

In the world of digital marketing and social media, Social Media Examiner is one of the leaders in the industry. For their 2017 conference in San Diego, they have big names like Guy Kawasaki who is the author of books like The Art of Social Media and Enchantment. Among digital marketers, Jay Baer is one of the biggest names in the industry. He'll be one of the speakers at the conference as well as Mari Smith, who is called the Queen of Facebook. Along with huge names in digital marketing, there will be other professionals in the industry for networking opportunities. These opportunities are structured, so attendees will be able to plan their entire day. They won't have to skip speeches and presentations to network.

Ignite

This was previously known as the B2B Summit, and it's one of the best marketing events in Europe. It's being held in London in 2017 and will have big names from the world of B2B marketing, which is an entirely different world compared to marketing for the public. The conference covers topics like creating marketing strategies and assembling the best team possible as well as how to go global with products. Some speakers will include Paul Taylor and Andrew Fitzgerald from IBM, Scott Allen from Microsoft and Nicola Anderson from GoCardless.

While it can be tough to pick one or two events for the entire year, you can often evaluate the choices based on their past performances. These were a few of the very best for great presenters and networking opportunities.

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