The 25 Best Bachelor’s in Marketing Online for 2019

online-marketing-bachelorsThe purpose of the field of marketing is to connect a business or organization with its potential audiences and to strategically understand the ever-evolving behavior of consumers. The job of most professionals in marketing positions is to plan the development, delivery, and promotion of how that connection works from the point of conception to the point of consumption. Non-promotional actions like research, distribution, and pricing in both the for-profit and non-profit contexts are also within the scope of a marketing career. What makes this field so unique is that the proficiency necessary for success is a blend of creativity and analysis, and thus takes a delicate form of expertise and finesse to master both skillfully.

Featured Online Marketing Degree Programs

Because business and technology keep changing and growing at a rapid pace, the need for skilled marketing professionals to fill the gap is crucial. Thus, many colleges and universities around the country have implemented online Marketing Bachelor’s degree programs for the busy, modern student who can manage both their education at their own pace and other life obligations. In this article, you will discover the 25 top online Bachelor’s degrees in Marketing, as accessed by the methodology below.

For more general information regarding online learning, visit our ranking of the top online colleges.
Rating and Ranking Methodology
Tuition Points:

  • Under $35,000—1 point
  • Under $30,000—2 points
  • Under $25,000—3 points
  • Under $20,000—4 points
  • Under $15,000—5 points
  • Under $10,000—6 points

US News and World Report Recognition as a Top Online School for Bachelor’s Programs:

  • Top 200 —1 point
  • Top 150 —2 points
  • Top 100 —3 points
  • Top 50 —4 points
  • Top 25 —5 points
  • Top 10 —6 points

Customization Options:

  • Format Customizations (e.g. Hybrid/Online, Full-time/Part-Time, Accelerated, Degree Completion, etc.)—1 Point Per Customization Option
  • Content Customizations (e.g. Minors, Concentrations, Specializations, etc.)—1 Point Per Customization Option (5-point cap)

Wow Factor:

  • 1 point awarded for each unique feature or program that “wowed” us

Ranking the Top Bachelor’s in Marketing Online
To compile this ranking, our editors began with an initial pool of over 40 online Bachelor’s Degrees in Marketing programs offered by colleges and universities across the US. We then narrowed the pool to include only those schools that ranked in the top 264 (according to US News & World Report) and below $35,000 out-of-state tuition per year (unless otherwise noted). Finally, we applied the rating and ranking methodology above, and the result was the ranking you see below of the top 25 online programs for a BA/BS or BBA/BSBA degree in Marketing. We used affordability to break any ties, listing the more affordable program higher in the ranking.

#25 New Mexico State University

Bachelor of Business Administration in Marketing Online

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Points: 4

Accredited by the Higher Learning Commission, New Mexico State University’s Bachelor of Business Administration in Marketing online is a degree completion program, meaning prior to entering the program, students must complete general education requirements at a junior college. Next, students will begin the program at NMSU and take upper-level business core courses, marketing electives, and electives in upper division business and economics. Keep in mind that some courses may require synchronous class schedules. For students seeking a more advanced degree, NMSU also offers a fully online Master of Business Administration.
Out-of-State Tuition: $21,022

#24 Dallas Baptist University

Online BBA or BBS—Marketing

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Points: 5

Among Dallas Baptist University’s 75+ online degree programs is a fully online Marketing degree that results in either a Bachelor of Business Administration (BBA) or a Bachelor of Business Studies (BBS). Students will receive a comprehensive, faith-centered, quality education that is both convenient and flexible. Included in the 120-credits is 42 upper-level credit hours with sample courses like Promotional Strategy, Marketing Research and Analysis, and Information Systems for Management.
Out-of-State Tuition: $27,480

#23 Concordia University-Saint Paul

Bachelor of Arts in Marketing Online

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Points: 6

Concordia University-Saint Paul offers a 40-credit degree completion program that results in an online Bachelor of Arts in Marketing. Designed with flexibility for the busy, non-traditional student, the 7-week asynchronous courses utilize hands-on learning and an interactive setting to prepare students for the marketing business world. Required upper-level courses include New Media Literacy and Social Media, Business Strategy Plan, Innovation and Systems Thinking, and Principles of Ethical Management.
Out-of-State Tuition: $21,750

#22 Kennesaw State University

Bachelor of Business Administration in Marketing

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Points: 6

Kennesaw State’s Bachelor of Business Administration in Marketing online degree teaches students to combine creativity and analysis to be successful in the business advertising and marketing world. After completing both general education and business core classes, students will take upper-level marketing courses like Entertainment Marketing, Sports Marketing, Contemporary Global Business Practices, and Consumer Behavior. While many minors are available, two marketing-related options are Sports Marketing and Engagement Marketing for social media outlets.
Out-of-State Tuition: $17,329

#21 University of Minnesota-Crookston

BS in Marketing Online

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Points: 7

The University of Minnesota-Crookston offers a 120-credit Marketing BS online degree that utilizes a hands-on approach to the curriculum. Students enrolled in this program will experience identical marketing curriculum to the on-campus student experience. Sample core courses include Brand Management, Internet Marketing, and Change, Creativity, and Innovation Management. Benefits of the program include interactive internships, faculty mentorship, no out-of-state tuition for e-learners, job placement, and the opportunity to study abroad. Students will be prepared to enter the workforce as account managers, market research analysts, marketing directors, or promotions managers.
Tuition: $11,814

#20 Old Dominion University

BSBA with a concentration in Marketing Online

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Points: 7

Old Dominion University, located in Norfolk, VA, offers a fully online 120-credit Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing. Online learning at ODU is synchronous and live, meaning that classes will be scheduled in advance on certain days and times. Students who desire to continue their education and earn an MBA can earn duel credits and enroll in the MBA early entry program. Upper-level marketing classes include Multi-National Marketing, Operations Management, and Consumer Behavior.
Out-of-State Tuition: $27,900

#19 East Carolina University

Online Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing

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Points: 7

East Carolina University’s College of Business offers an online Bachelor of Science degree in Business Administration (BSBA) with a concentration in Marketing that prepares students seeking careers in fields of advertising, sales management, business marketing, research, distribution, retail management, product planning, services, and international marketing. In the 18 major concentration hours, students can expect to take courses like Persuading Decision Makers, Marketing Intelligence, and Consumer Behavior and can choose electives like Retail Management, Social Media Marketing, and Electronic Commerce. A Professional Selling Certification is also available.
Out-of-State Tuition: $23,420

#18 Saint Leo University

Bachelor of Arts in Business Administration Online with a specialization in Marketing

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Points: 7

Saint Leo University has a long-standing history in both education and the online delivery of education, and they have designed their distance learning programs with the experienced, adult learner in mind. Among their distinguished online degrees is the College of Business’s Bachelor of Arts in Business Administration Online with a specialization in Marketing. In addition to studying basic business principles, the curriculum will thoroughly explore areas of marketing like advertising management, personal selling, market research, consumer behavior, international business, and entrepreneurship. Specific courses include Integrated Marketing Communication, Data Driven Strategic Marketing, and Social Media Marketing.
Out-of-State Tuition: $22,220

#17 Indiana State University

Bachelor of Science in Marketing Online

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Points: 7

While the BS in Marketing program at Indiana State University has two marketing concentrations, only the Marketing Management specialization is available online. The online marketing degree program at ISU is designed for the full-time student to complete in four years, but a part-time option is available as well. Within the 120 required credits, students will take general education classes, core business courses, and can choose between several minors. One feature that makes this program stand out is its interesting elective courses like business-to-business marketing, motorsports marketing, and non-profit and services marketing.
Out-of-State Tuition: $19,452

#16 Minot State University

Online BS in Marketing

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Points: 7

Minot University, a dedicated public university, offers a fully online Bachelor of Science in Marketing through their College of Business. After the completion of the general education requirements, students will begin their core business education with areas of study like business fundamentals, accounting, business communication, marketing, economics, and statistics. Studies then continue into concentrated marketing curriculum, including marketing strategy, applied business research, consumer behavior, logistics, and managerial accounting.
Out-of-State Tuition: $6,810

#15 University of Massachusetts-Amherst

Online Bachelor of Business Administration with a major in Marketing

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Points: 8

Through UMass Amherst’s Isenberg School of Management, students can earn a 120-credit online BBA in Marketing. After completing the general education requirements, students will take many elective marketing courses, including Advertising & Promotional Strategy, Marketing for Sustainable Business, Customer Relationship Management, and Social Media, Technology & Culture. UMass Amherst believes that real-world business knowledge starts in the classroom, and that’s why marketing students start using their skills early on from developing and promoting school sweatshirts, to marketing and building a fan base for a recording artist, and using social media to learn about the most current technological tools effective in today’s marketplace. All of these skills, along with a comprehensive marketing curriculum, will prepare students to excel in careers as product developers, market researchers, copywriters, or sales representatives.
Out-of-State Tuition: $33,477

#14 Liberty University

Online Bachelor of Business Administration

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Points: 9

Accredited by the ACBSP, Liberty University’s distinguished distance learning sector offers a fully online Bachelor of Business Administration with three marketing specialty options: Digital Marketing and Advertising, Marketing Analytics, or Marketing: Sales Management and Professional Selling. This 120-credit online marketing degree program features 8-week classes and an average of 3 years to complete. Two outstanding features are tuition discounts for military personnel and free e-textbooks for all students, saving anywhere from $800-$2000 a semester. The curriculum will explore many general business ideologies, as well as leadership, management, and human resources skills, in order to prepare students to excel in the modern business world.
Out-of-State Tuition: $21,310

#13 The University of Alabama-Birmingham

Online BS in Marketing

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Points: 9

The Collat School of Business at the University of Alabama-Birmingham has earned distinguished recognition for its “rigorous academic standards and consistent record of growth and accomplishment.” UAB offers a Bachelor of Science in Marketing online that prepares students for fields of the marketing discipline that drive growth in the global business market. Benefits of the program include scholarship opportunities, 24/7 technical support, and collaborative networking. Students will be able to excel in careers as Marketing Managers, Promotions Managers, Fundraising Managers, Market Research Analysts, and Public Relations Specialists.
Out-of-State Tuition: $19,032

#12 Florida International University

Bachelor of Business Administration in Marketing Online

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Points: 9

The online BBA degree in Marketing from Florida International University prepares students for a successful career in various marketing fields including retailing, social media and e-marketing, advertising, public relations, communications, logistics, marketing research, and sales management. With start times in the fall, spring, and summer, this 120-credit and fully online Bachelor’s degree in Marketing offers major courses such as Marketing Yourself in Today’s Competitive Job Market, Personal Selling, Consumer Behavior, and Marketing Strategy. The asynchronous classes are taught by the same renowned faculty that teaches the on-campus counterparts. Students may also enhance their education by applying for the Honor’s College.
Out-of-State Tuition: $18,954

#11 University of Wisconsin Whitewater

Online Bachelor of Business Administration with a major in Marketing

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Points: 9

The University of Wisconsin Whitewater offers a 120-credit fully online Bachelor of Business Administration with a major in Marketing. The core curriculum will cover a wide range of business topics, including Accounting, Business Law, Economics, Entrepreneurship, Finance, Information Technology, Marketing, Management, and Supply Chain Management. After completing general education and business core requirements, specific marketing major courses include Principles of Selling, Social Media and Interactive Marketing, and Direct and Multichannel Marketing. UW-Whitewater is accredited by the AACSB International, a premier accrediting agency reserved for the top 5% of business schools.
Out-of-State Tuition: $16,235

#10 American InterContinental University

Bachelor of Business Administration (BBA) Degree with a Specialization in Marketing Online

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Points: 9

Accredited by the Accreditation Council for Business Schools and Programs (ACBSP), American InterContinental University offers a 180-credit online Bachelor of Business Administration with a specialization in Marketing that provides a core education in the liberal arts discipline and augments that with business fundamentals. AIU’s flexible program offers both full-time and part-time options, as well as generous transfer credits for eligible college, work, and military experience. The upper-level curriculum includes courses like Advertising and Promotion Management, Consumer Behavior, and Marketing Management. All work will culminate into a Capstone project, as well as a student-directed research project.
Out-of-State Tuition: $10,992

#9 California Baptist University

Bachelor of Science in Marketing Online

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Points: 10

California Baptist University designed its 8-week format courses and accelerated degree programs with the working professional in mind. Accredited by the Accreditation Council for Business Schools and Programs, the Division of Online and Professional Studies at CBU offers an online Bachelor of Science in Marketing. The 48-credit hour program only lasts 16 months, but it is important to note that students are required to have already completed their general education requirements prior to acceptance to the program. Students will complete upper-division courses such as Management with Biblical Foundation, Business Finance, International Business, and Business Law. Benefits of the program include online career services, 24/7 online tutoring support, financial aid options, personal enrollment counselor, and online faculty support.
Out-of-State Tuition: $32,256

#8 Arizona State University

Bachelor of Science in Marketing Online

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Points: 10

Arizona State University offers a 120-credit online Bachelor of Science in Marketing through the WP Carey School of Business. Ranked as the 4th best online Bachelor’s program by the US News and World Report, the Business school also has many impressive rankings and accolades for its MBA program counterparts. Class length is 7.5 weeks, and sample courses include Marketing Research, Services Marketing Strategy, and Consumer Behavior. This award-winning and dynamic program prepares graduates for careers in the fields of Business Development, Business-to-business marketing, market reproach, marketing communications, retail management, sales management, and services marketing.
Out-of-State Tuition: $27,372

#7 Colorado Tech University

Online Bachelor of Science in Business Administration – Marketing

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Points: 10
Colorado Technical University Top Online Bachelor's in Finance
Colorado Tech University is strongly committed to both the students’ personal discovery and academic achievement by creating online learning programs that are rooted in networking, innovation, and interaction. One such program is the 180-credit online Bachelor of Science in Business Administration – Marketing. Benefits of CTU include Fast Track exams, which are testing modules that allow students to receive credit for material students already know, and the ability to access coursework on mobile devices. After completing the general education requirements and core business curriculum, students will complete 28 hours of the marketing concentration, including coursework like Product Service Planning, Marketing and the Virtual Marketplace, and Advertising and Public Relations.
Out-of-State Tuition: $11,689

#6 Oregon State

Online BA or BS in Business Administration with a specialization in Marketing

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Points: 11

Oregon State offers a 180-credit online BA or BS in Business Administration with a specialization in Marketing through its reputable eCampus. Impressively ranked #6 for online Bachelor’s degrees programs by the US News and World Report, OSU’s online marketing program aims to develop a profession-ready student. With 4 start times per year, classes are designed and taught by renowned business faculty, known for their research, expertise, and innovation. Upper-level courses include Customer Relationship Management, Consumer Behavior, Intro to Careers in Marketing, and Integrated Marketing Communications. Benefits of the program include counseling, library services, free online tutoring, and career guidance.
Out-of-State Tuition: $25,653

#5 Regent University

Bachelor of Science in Marketing

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Points: 11

Known for integrating faith and knowledge to build Christian leaders, Regent University offers an online Bachelor of Science in Marketing degree that will build knowledge and skills in advertising and promotions, consumer behavior, market research, and social media marketing. Students will be prepared for career opportunities as Brand Managers, Advertisers, Retail Managers, and Social Media & e-Commerce Strategists. Student resources for the program include online peer mentorship, online tutoring services, weekly chapel meetings (that can be viewed online), career services, and online library access.
Out-of-State Tuition: $17,288

#4 Bellevue University

BS in Marketing Online

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Points: 11

Accredited by the Higher Learning Commission, Bellevue University’s Bachelor of Science in Marketing online combines hands-on practice with real-world scenarios and business theory to prepare students to excel in today’s marketplace. Students can expect an accelerated cohort degree program where peers progress together and will create a project based e-portfolio of culminated work throughout the program. In the 127-credit online marketing degree program, sample major requirement courses include Critical Business Communications, Marketing Management, and Fiscal Management. For those wishing to continue their education, students can enroll in an advanced Master’s degree program in one of two fields: Master of Business Administration or Master of Science in Strategic Marketing.
Out-of-State Tuition: $7,752

#3 Temple University

Online Bachelor of Business Administration with a concentration in Marketing

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Points: 14

Temple University’s Fox School of Business, the largest business school in the Philadelphia region, provides a student-centered education that prepares business leaders, professionals, and entrepreneurs to enter the global business workforce. TU offers an online Bachelor of Business Administration with a major in Marketing, with 9 options for a minor. This flexible fully online program offers multiple start times per year with 3 options for classes: a traditional 15-week semester, dual accelerated seven-week sessions in the fall and spring, and dual accelerated six-week sessions in the summer. The program has many benefits including career support, professional development, community, and flexibility, but one of the most impressive features is the Center for Student Professional Development, which trains students and focuses on impression management, personal development, and career and industry awareness. The main topics covered in the rigorous curriculum include Supply Chain Management, Digital Marketing, Consumer Insights, Sales Force Effectiveness, and Retailing. A Master’s degree in Business is also offered for those students who desire higher education in the field. Temple University is ranked #2 in online Bachelor’s degree programs by the US News and World Report.
Out-of-State Tuition: $28,418

#2 Penn State World Campus

Bachelor of Science in Marketing Online

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Points: 14

Among Penn State World Campus’s 150 online degree programs is the 120-credit and AACSB accredited Bachelor of Science in Marketing online. Renowned for its online innovative delivery and global alumni network, Penn State is impressively ranked in the top 10 for online Bachelor’s degree programs by the US News and World Report. Students can expect to explore the following topics in their coursework: retailing, advertising and sales promotion, marketing management, research, e-commerce. Specific classes include Corporation Finance, Introductory Microeconomic (and Macro) Analysis and Policy, and Principles of Marketing. Penn State students also have the opportunity to be a part of Beta Sigma Gamma, an international student honor society.
Out-of-State Tuition: $13,988

#1 Colorado State Global Campus

Online Bachelor of Science in Marketing

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Points: 18

Ranked in the top 10 for online Bachelor’s degree programs by the US News and World Report and as one of the most affordable tuitions on this ranking list, Colorado State University offers a fully online Bachelor’s degree in Marketing through their global campus. The ability to choose from a wide range of specializations, from business administration to emergency management, to strategic communications, adds flexibility to students’ learning experiences. All courses are offered in 8-week increments and will culminate into a Capstone project and marketing practicum. Specific classes include Product and Brand Management, International and Multi-cultural Marketing, and Promotion and Public Relations.
Out-of-State Tuition: $8,400

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