Online Bachelor's Programs in Marketing
The purpose of the field of marketing is to connect a business or organization with its potential audiences and to strategically understand the ever-evolving behavior of consumers. The job of most professionals in marketing positions is to plan the development, delivery, and promotion of how that connection works from the point of conception to the point of consumption. Non-promotional actions like research, distribution and pricing in both the for-profit and non-profit contexts are also within the scope of a marketing career. What makes this field so unique is that the proficiency necessary for success is a blend of creativity and analysis, and thus takes a delicate form of expertise and finesse to master both skillfully.
Because business and technology keep changing and growing at a rapid pace, the need for skilled marketing professionals to fill the gap is crucial. Thus, many colleges and universities around the country have implemented online Marketing Bachelor's degree programs for the busy, modern student who can manage both their education at their own pace and other life obligations. In this article, you will discover the 5 top online Bachelor's degrees in Marketing, as accessed by the methodology below.
For more general information regarding online learning, visit our ranking of the top online colleges.
Featured Online Marketing Schools
Ranking the Top Bachelor's in Marketing Online
To compile this ranking, our editors began with an initial pool of over 40 online Bachelor's Degrees in Marketing programs offered by colleges and universities across the US. We then narrowed the pool to include only those schools that ranked in the top 264 (according to US News & World Report) and below $35,000 out-of-state tuition per year (unless otherwise noted). Finally, we applied the rating and ranking methodology above, and the result was the ranking you see below of the top 5 online programs for a BA/BS or BBA/BSBA degree in Marketing. We used affordability to break any ties, listing the more affordable program higher in the ranking.
$8,4008Online Bachelor of Science in Marketing
Ranked in the top 10 for online Bachelor's degree programs by the US News and World Report and as one of the most affordable tuitions on this ranking list, Colorado State University offers a fully online Bachelor's degree in Marketing through their global campus. The ability to choose from a wide range of specializations, from business administration to emergency management, to strategic communications, adds flexibility to students' learning experiences. All courses are offered in 8-week increments and will culminate into a Capstone project and marketing practicum. Specific classes include Product and Brand Management, International and Multi-cultural Marketing, and Promotion and Public Relations.
