Online Bachelor’s Programs in Marketing
The purpose of the field of marketing is to connect a business or organization with its potential audiences and to strategically understand the ever-evolving behavior of consumers. The job of most professionals in marketing positions is to plan the development, delivery, and promotion of how that connection works from the point of conception to the point of consumption. Non-promotional actions like research, distribution, and pricing in both the for-profit and non-profit contexts are also within the scope of a marketing career. What makes this field so unique is that the proficiency necessary for success is a blend of creativity and analysis, and thus takes a delicate form of expertise and finesse to master both skillfully.
Featured Online Marketing Degree Programs
Because business and technology keep changing and growing at a rapid pace, the need for skilled marketing professionals to fill the gap is crucial. Thus, many colleges and universities around the country have implemented online Marketing Bachelor’s degree programs for the busy, modern student who can manage both their education at their own pace and other life obligations. In this article, you will discover the 5 top online Bachelor’s degrees in Marketing, as accessed by the methodology below.
For more general information regarding online learning, visit our ranking of the top online colleges.
Rating and Ranking Methodology
- Under $35,000—1 point
- Under $30,000—2 points
- Under $25,000—3 points
- Under $20,000—4 points
- Under $15,000—5 points
- Under $10,000—6 points
US News and World Report Recognition as a Top Online School for Bachelor’s Programs:
- Top 200 —1 point
- Top 150 —2 points
- Top 100 —3 points
- Top 50 —4 points
- Top 25 —5 points
- Top 10 —6 points
- Format Customizations (e.g. Hybrid/Online, Full-time/Part-Time, Accelerated, Degree Completion, etc.)—1 Point Per Customization Option
- Content Customizations (e.g. Minors, Concentrations, Specializations, etc.)—1 Point Per Customization Option (5-point cap)
- 1 point awarded for each unique feature or program that “wowed” us
Ranking the Top Bachelor’s in Marketing Online
To compile this ranking, our editors began with an initial pool of over 40 online Bachelor’s Degrees in Marketing programs offered by colleges and universities across the US. We then narrowed the pool to include only those schools that ranked in the top 264 (according to US News & World Report) and below $35,000 out-of-state tuition per year (unless otherwise noted). Finally, we applied the rating and ranking methodology above, and the result was the ranking you see below of the top 5 online programs for a BA/BS or BBA/BSBA degree in Marketing. We used affordability to break any ties, listing the more affordable program higher in the ranking.
Featured Online Schools
#1 Colorado State Global Campus
Online Bachelor of Science in Marketing
Ranked in the top 10 for online Bachelor’s degree programs by the US News and World Report and as one of the most affordable tuitions on this ranking list, Colorado State University offers a fully online Bachelor’s degree in Marketing through their global campus. The ability to choose from a wide range of specializations, from business administration to emergency management, to strategic communications, adds flexibility to students’ learning experiences. All courses are offered in 8-week increments and will culminate into a Capstone project and marketing practicum. Specific classes include Product and Brand Management, International and Multi-cultural Marketing, and Promotion and Public Relations.
Out-of-State Tuition: $8,400
#2 Penn State World Campus
Bachelor of Science in Marketing Online
Among Penn State World Campus’s 150 online degree programs is the 120-credit and AACSB accredited Bachelor of Science in Marketing online. Renowned for its online innovative delivery and global alumni network, Penn State is impressively ranked in the top 10 for online Bachelor’s degree programs by the US News and World Report. Students can expect to explore the following topics in their coursework: retailing, advertising and sales promotion, marketing management, research, e-commerce. Specific classes include Corporation Finance, Introductory Microeconomic (and Macro) Analysis and Policy, and Principles of Marketing. Penn State students also have the opportunity to be a part of Beta Sigma Gamma, an international student honor society.
Out-of-State Tuition: $13,988
#3 Temple University
Online Bachelor of Business Administration with a concentration in Marketing
Temple University’s Fox School of Business, the largest business school in the Philadelphia region, provides a student-centered education that prepares business leaders, professionals, and entrepreneurs to enter the global business workforce. TU offers an online Bachelor of Business Administration with a major in Marketing, with 9 options for a minor. This flexible fully online program offers multiple start times per year with 3 options for classes: a traditional 15-week semester, dual accelerated seven-week sessions in the fall and spring, and dual accelerated six-week sessions in the summer. The program has many benefits including career support, professional development, community, and flexibility, but one of the most impressive features is the Center for Student Professional Development, which trains students and focuses on impression management, personal development, and career and industry awareness. The main topics covered in the rigorous curriculum include Supply Chain Management, Digital Marketing, Consumer Insights, Sales Force Effectiveness, and Retailing. A Master’s degree in Business is also offered for those students who desire higher education in the field. Temple University is ranked #2 in online Bachelor’s degree programs by the US News and World Report.
Out-of-State Tuition: $28,418
#4 Bellevue University
BS in Marketing Online
Accredited by the Higher Learning Commission, Bellevue University’s Bachelor of Science in Marketing online combines hands-on practice with real-world scenarios and business theory to prepare students to excel in today’s marketplace. Students can expect an accelerated cohort degree program where peers progress together and will create a project based e-portfolio of culminated work throughout the program. In the 127-credit online marketing degree program, sample major requirement courses include Critical Business Communications, Marketing Management, and Fiscal Management. For those wishing to continue their education, students can enroll in an advanced Master’s degree program in one of two fields: Master of Business Administration or Master of Science in Strategic Marketing.
Out-of-State Tuition: $7,752
#5 Regent University
Bachelor of Science in Marketing
Known for integrating faith and knowledge to build Christian leaders, Regent University offers an online Bachelor of Science in Marketing degree that will build knowledge and skills in advertising and promotions, consumer behavior, market research, and social media marketing. Students will be prepared for career opportunities as Brand Managers, Advertisers, Retail Managers, and Social Media & e-Commerce Strategists. Student resources for the program include online peer mentorship, online tutoring services, weekly chapel meetings (that can be viewed online), career services, and online library access.