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What Is A Marketing MBA?
The Marketing MBA is a concentration in the MBA (Master’s in Business Administration) is one of the most popular graduate degrees out there. Marketing students study consumer behavior and create products that they will most likely want to buy. Classes in marketing cover topics such as advertising, branding, market research, and marketing globally and online, among many other topics.
What Is Involved in an MBA in Marketing?
The MBA in marketing prepares you for more than careers in marketing. Some of the career options will include consulting, entrepreneurial careers, and general management. The marketing MBA teaches skills you use in any field. You learn skills such as mathematics, communications, analytical, and, of course, management. A marketing manager knows so much that they can go to many different companies and not do the same job.
You will take some courses such as:
- Marketing Management
- Sales Force Management
- Operations Management
- Marketing Channels Strategies
What Are My Career Options with an MBA in Marketing?
Your career options are limitless with an MBA in marketing. You can start your own business, consult, or manage many different types of companies. You are also prepared for leadership positions in the field of marketing.
In the summer between your two years of MBA study, you will complete an internship. This will give you a chance to see exactly what you want to do. If your MBA internship goes well, you may get an offer for a full-time position.
Vault lists the top five 2017 retail and consumer products internships as:
- RAI Internship Program
- Burlington Stores Summer Intern Program
- Kohl's Department Stores Internship Program
- ConAgra Foods Internship Program
- Owens Corning Internship
The opportunities go on to include internships with popular companies such as Home Depot, Mattress Firm, and CVS. While popular companies are always good, don’t overlook smaller businesses. They may be less known, but you’ll get a personalized experience that a large corporation can’t provide.
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The most common career option is marketing management, where you are the head of a marketing team. Depending on your personal preference, you can work for smaller companies which will provide more flexibility and intimacy than a large corporation. If you choose a large corporation, you may only have one or two primary responsibilities. A smaller company might have you in a larger role due to fewer employees to share the responsibilities. If you want to practice all the skills you learned in business school, consider a smaller company.
What Salary Can I Expect?
Payscale reports salaries averaging between $40,000 to well over $100,000 per year. Factors that influence salary include company size, locations, and years of work experience.
Median salaries associated with popular companies include:
- Cognizant Technology Solutions Corp $104,914
- Ernest and Young $142,431
- General Electric $102,829
- J.P. Morgan Chase $61,000
- John S. and James L. Knight Foundation $56,000
An MBA in marketing will give you a wide range of skills that you can use in any area you want. The management positions will give you the privilege of overseeing sales and development from the beginning stages all the way to execution. From the diversity in companies that employ marketing degree holders, you’re not limited to one field of specialization. Earn a MARKETING MBA to explore all you can in the field of marketing.
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