The 5 Best MBAs in Marketing Online

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MBAs in Marketing

Whether you’ve just received your bachelor’s, or you’re thinking about adding schooling to your work day, an advanced degree in marketing can only expand your career options. An increasing number of schools are adding online MBAs in marketing to their degree roster, as this opens opportunities to students on a global scale.

If you are researching online master’s in marketing programs, it is important to be thorough about specialization options and what the long-term forecast will be for your desired career. For example, some online MBAs may have less emphasis on digital marketing, when that is the specialty you plan to cultivate as your career blossoms. Several of the schools listed below also appear in our ranking of the best online colleges, so be sure to check them out.

Featured Online Marketing MBA Programs

Out of approximately 50 colleges that offer 100% online master’s degrees in marketing, the ones we include in this ranking are what we consider the top 5 in the field. This list was compiled by employing a methodology specific to the desirable attributes for an online marketing graduate student.

In determining the order of this ranking, we awarded points in six categories. A well-rounded marketing curriculum that is competitive in a growing industry is graded on a 1-5 point range. The desirability of graduates in the job market can earn up to four points. Awards, accolades, and similar recognition in trusted publications can garner up to five points. An accessibility of learning materials and other resources for online master’s in marketing students earn anywhere from 1 to 3 points while tuition return-on-investment will add another 1 to 4 points. Military-friendly practices add another 1 to 3 points. An additional point was awarded for features of particular distinction. In the event of a tie in points, the school with the lower tuition will rank higher.

Tuition and enrollment data was sourced from College Navigator, and return-on-investment data from

The following ranking is the 5 best online marketing MBA and online master’s in marketing degree programs.

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Featured Online Schools

  • #1 – Arizona State University

    Online MBA in Marketing

    Points: 26
    Total Enrollment: 51,984
    Program Tuition (Out-of-State): $11,304

    Declared the “gold standard of honors institutions” by theNew York Times, Arizona State University is a pioneer in innovation, research, and academic community-building. ASU’s W.P. Carey Business school has an online MBA in marketing that is exceedingly flexible and open to customization; students accepted into the MBA in marketing program are led through financial accounting, organization theory, managerial economics, and marketing management. This college’s MBA program has an alumni network of over 90,000, and master’s graduates have leveraged exciting job opportunities through this channel.

  • #2 – The University of North Carolina

    Online MBA in Marketing

    Points: 25
    Enrollment: 29,084
    Tuition (Out of State): $28,817

    The University of North Carolina-Chapel Hill strives to help students build the skills that will best advance their dream career. UNC offers multiple opportunities through its Kenan-Flagler’s business school, among them a competitive online MBA in marketing; this degree has a world-class curriculum surrounding product management, market analysis, and other core concepts of this ever-evolving field. Additionally, UNC MBA candidates may partake in the “Global Immersions” program, which consists of business conferences around the world. Over 76% of UNC’s graduates have been promoted or offered better jobs, earning an average salary increase of 29%.

  • #3 – Texas A&M University

    Online MBA in Marketing

    Points: 24
    Total Enrollment: 12,928
    Program Tuition (Out-of-State): $5,500

    Among Texas A&M’s distance-education options is a master of science in marketing online; this track is structured to produce high-achievers who seek a long future in the industry. Over approximately two years, the online MS in marketing provides top-notch curriculum in international marketing, strategic management, business-to-business marketing, and applied business research.

  • #4 – Marist College

    Online Master’s Degree in Marketing

    Points: 24
    Total Enrollment: 6,474
    Program Tuition (Out-of-State): $12,960

    Marist College has built an impressive reputation for its excellent faculty and personalized approach to educating its student body. Many budding business professionals have selected Marist as its source for an advanced degree; the online master’s in marketing, in particular, is suitable for both the current or future marketing leader; this rigorous degree program was established in 2012, and has ever since caught the eye of high-profile employers. Online master’s in marketing students explore relevant areas such as integrated marketing communication, business analytics, and global consumer insights.

  • #5 – Rutgers University

    Online MBA in Marketing

    Points: 24
    Total Enrollment: 11,720
    Program Tuition (Out-of-State): $18,346

    Rutgers University has long been ranked with top education publications that include thePrinceton Review, U.S. News and World Report,andForbes. Rutgers has a specialized business school that competes well in the industry; this school includes an online marketing MBA that prepares students for the fast-world of our evolving technological age. RU’s business college also has an add-on “Mini-MBA” for those pursuing a future in digital marketing; this online digital marketing certificate includes curriculum in web analytics, security and privatization, social media, and digital marketing strategy. Rutgers MBA candidates are frequently pursued by high-profile corporations and global agencies.


Updated May 2017

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