Whether you've just received your bachelor's, or you're thinking about adding schooling to your work day, an advanced degree in marketing can only expand your career options. An increasing number of schools are adding online MBAs in marketing to their degree roster, as this opens opportunities to students on a global scale.
If you are researching online master's in marketing programs, it is important to be thorough about specialization options and what the long-term forecast will be for your desired career. For example, some online MBAs may have less emphasis on digital marketing, when that is the specialty you plan to cultivate as your career blossoms. Several of the schools listed below also appear in our ranking of the best online colleges, so be sure to check them out.
Featured Online Marketing MBA Programs
Out of approximately 50 colleges that offer 100% online master's degrees in marketing, the ones we include in this ranking are what we consider the top 20 in the field. This list was compiled by employing a methodology specific to the desirable attributes for an online marketing graduate student.
In determining the order of this ranking, we awarded points in six categories. A well-rounded marketing curriculum that is competitive in a growing industry is graded on a 1-5 point range. The desirability of graduates in the job market can earn up to four points. Awards, accolades, and similar recognition in trusted publications can garner up to five points. An accessibility of learning materials and other resources for online master's in marketing students earn anywhere from 1 to 3 points while tuition return-on-investment will add another 1 to 4 points. Military-friendly practices add another 1 to 3 points. An additional point was awarded for features of particular distinction. In the event of a tie in points, the school with the lower tuition will rank higher.
Tuition and enrollment data was sourced from College Navigator, and return-on-investment data from PayScale.com.
The following ranking is the 20 best online marketing MBA and online master's in marketing degree programs.
#20 – Indiana University
Online MBA in Marketing
Points: 16
Enrollment: 48,514
Tuition (Out of State): $28,420
Indiana University's Kelley School of Business is consistently ranked among the best schools both here and abroad. This college's mission is to produce knowledgeable graduates who are also well-rounded citizens of the world. IU KSB offers an online MS in marketing, which is suitable for both recent graduates and current professions; the marketing master's online includes market-relevant courses such as quantitative analysis, strategic management, performance-driven pricing, among others. Recent alumni of the Kelley School of Business have reported high return-on-investment and career advancement.
#19 – Liberty University
Online MBA in Marketing
Points: 80,494
Total Enrollment: 16
Program Tuition (Out-of-State): $8,820
Liberty University is a Christian-based institution that values the personal needs, goals, and learning styles of all of its students. Liberty distance-learners are attended to with the same care as the residential student body. LU's online master's in marketing prepares its higher-learners to be indispensable in the workplace; marketing MBA students consume curriculum surrounding market research, contemporary issues in the field, advertising, consumer behavior, and promotions. LU's approach to marketing is rooted in ethical and professional practices in the workplace atmosphere. Liberty University offers tuition discounts for military service members of multiple capacities.
#18 – Golden Gate University
Online MBA in Marketing
Points: 17
Enrollment: 2,735
Tuition (Out of State): $16,830
Founded in San Francisco in 1901, Golden Gate University has a rich history in academia. With the advent of distance-learning, GGU has devised a modern online classroom that is regularly assessed for its quality and competitive status in the field. Golden Gate's online master's degree in marketing has available concentrations in general or digital marketing; both concentrations require foundational business courses in tandem with specialized curriculum. 80% of this college's faculty consists of current industry professionals, and course schedules are flexibly structured for students who are employed full-time.
#17 – Grand Canyon University
Online MBA in Marketing
Points: 18
Enrollment: 69,444
Tuition: $17,050
Grand Canyon University is considered one of the most expansive academic institutions, serving nearly 70,000 students worldwide. While considered a Christian-based college, GCU welcomes applicants from all backgrounds and beliefs. Grand Canyon's online MBA in marketing program prepares its students for a broad range of high-level corporate leadership positions; this affordable marketing master's degree focuses on hands-on learning in micro and macroeconomics, market environment analysis, management strategies, and much more. For best flexibility, Grand Canyon has multiple enrollment opportunities throughout the year.
#16 – Regis University
Online Master of Science in Marketing
Points: 18
Total Enrollment: 8,725
Program Tuition (Out-of-State): $10,890
While based in Jesuit Catholic traditions, Regis University celebrates every student from all backgrounds and interests. RU is proud to have award-winning professors on staff, and the low student-to-faculty ratio makes their expertise all the more accessible. Regis University's online MBA degree in marketing has flexibility in its pace and format; all MBA candidates have the option to enhance their graduate degree with certificates in executive leadership, executive project management, or strategic human resource integration. Graduates of RU's marketing MBA typically land roles such as public relations manager, marketing specialist, market research analyst, or marketing manager.
#15 – Florida Institute of Technology
Online MBA in Marketing
Points: 19
Enrollment: 6,631
Tuition: $22,588
Founded in 1958, Florida Institute of Technology is an innovative college in a wide spectrum of field paths. Graduates of this school have gone on to successful careers in fields spanning astronomy, psychology, marketing, Fortune 500 CEO's, among others. Florida Tech's degree opportunities include an online MBA in marketing; this graduate program provides a higher education in organizational behavior, consumer behavior strategies, and other industry-specific specialties. The majority of Florida Tech's MBA cohorts complete the master's in marketing within two years.
#14 – University of Saint Mary
Online MBA in Marketing and Advertising
Points: 20
Enrollment: 1,427
Tuition (Out of State): $10,764
One of the smaller colleges on our list, the University of Saint Mary is a tight-knit school community that values a personalized approach to education. USM's distance-learning programs are flexible and streamlined, making it easy for the working professional to advance their degree. Saint Mary's online MBA in marketing and advertising is a popular degree option, and master's candidates in this program can complete it in as little as one year; this degree consists of 36 credit-hours that combine core business courses with marketing specializations. Given the affordable tuition value, graduates of USM's online MBA have an impressive return on investment.
#13 – Rivier University
Online MBA in Marketing
Points: 20
Enrollment: 2,599
Tuition (Out of State): $9,860
Rivier University of New Hampshire is highly affordable, flexible, and staffed with seasoned faculty. Among this college's online offerings is an MBA with a concentration in marketing; this online marketing master's emphasizes core business functions such as project management, risk management, organizational dynamics, and digital marketing analytics. RU accepts applications on a rolling basis throughout the year, and most online students complete their marketing MBA within 36 months of enrollment. Additionally, Rivier University has earned consistent recognition for its military-friendly practices with armed forces abroad.
#12 – Central Michigan University
Online MBA in Marketing
Points: 21
Enrollment: 26,825
Tuition: $22,061
Central Michigan University is a popular midwestern school with over 221,000 alumni worldwide. Listed among CMU's well-received business academics is an online marketing MBA; this master's degree encourages students to think and dream on a global scale. A cutting-edge course series, CMU's marketing MBA takes on industry-relevant topics including information systems in a global economy, listening to the voice of the customer, international marketing, and data analysis for managers. Central Michigan's online MBA graduates report back feeling well-prepared and confident in their subsequent leadership roles.
#11 – Washington State University
Online MBA in Marketing
Points: 22
Enrollment: 29,686
Tuition (Out of State): $25,673
Washington State University's academic programs have long been well-reviewed by publications including the Princeton Review, U.S. News and World Report, and GetEducated.com. One of WSU's branches is the Carson College of Business, home to some of the most challenging degree opportunities in the field. One of Carson's offerings is an online MBA in marketing; this program's graduates go on to strong leadership roles and high-salary positions in the marketing industry. CCB's marketing master's has featured courses that include promotional management, new product marketing, and international marketing management. Washington State makes certain all students, online or on-campus, are given opportunities for mentorship and peer-to-peer support systems.
#10 – Dallas Baptist University
Online MBA in Marketing
Points: 22
Total Enrollment: 5,319
Program Tuition (Out-of-State): $13,410
Following the motto "Live. With purpose.", Dallas Baptist University is instrumental in bringing its students to their full potential. DBU's school of business includes an online MBA in marketing that views the field through various lenses; master's candidates in marketing are exposed to valuable curriculum areas including distribution channels management, integrated communications, consumer behavior, and other industry sectors that make one a solid candidate in the job marketplace. Dallas Baptist's MBA in marketing also provides an option to add additional concentrations such as finance or entrepreneurship. U.S. News and World Report ranks DBU as a #13 top college for veterans and other military personnel.
#9 – Columbia Southern University
Online MBA in Marketing
Points: 22
Total Enrollment: 20,823
Program Tuition (Out-of-State): $6,360
Another of our most affordable selections is Columbia Southern University, a low-tuition / high quality education that yields a strong return on investment. Over three years, distance-learners can acquire an online MBA in marketing, gaining expertise in concentrations such as new product marketing, strategic marketing, business-to-business marketing, and research. According to recent graduate program reviews, 93% of students said they would recommend the online master's in marketing to others. Columbia Southern is hailed for its excellent service to active military; in 2015, Military Advanced Education magazine declared CSU's online programs among their top suggestions.
#8 – Temple University
Online MBA in Marketing
Points: 23
Total Enrollment: 38,007
Program Tuition (Out-of-State): $16,144
The 38th largest university in U.S., Temple University's mission is to make its graduates confident future leaders. One of Temple's biggest academic draw is its Fox School of Business; accredited by the Association to Advance Collegiate Schools of Business (AACSB), Fox has many program choices for a career in the field. TU Fox's online MBA in marketing is a blend of courses in both marketing and management; online MBA candidates access every resource as their on-campus MBA counterparts, and online students can opt to complete their marketing MBA between two and six years, depending on learning preference.
#7 – Walden University
Online MBA in Marketing
Points: 23
Enrollment: 52,799
Tuition (Out of State): $29,700
Educating over 50,000 degree-seekers in 150 countries, Walden University has a 91% satisfaction rate among current students. Walden's accredited online MS in marketing is designed with curriculum that both challenges and inspires its candidates; some of this curriculum includes digital marketing, market research and consumer insights, relationship marketing, among much more. Walden's online master's in marketing has the added advantage of Google certification, which consists of training in Google Analytics and Google AdWords. Alumni of WU's marketing master's have gone on to become promotions managers, advertising professionals, marketing research analysts, and similar roles.
#6 – Northeastern University
Online MBA in Marketing
Points: 24
Enrollment: 19,940
Tuition: $22,061
Both competitive and affordable, Northeastern University turns their students into prepared candidates in the job market. One of NU's best programs is their world-class online MBA in marketing; this degree can be completed in just two years, and is well-designed for working professionals. In 2016, Financial Times ranked Northeastern's online marketing MBA #4 among all available online graduate programs in the field. In a recent alumni survey, 71% of online marketing MBA graduates reported an immediate salary increase as a result of earning their degree.
#5 – Rutgers University
Online MBA in Marketing
Points: 24
Total Enrollment: 11,720
Program Tuition (Out-of-State): $18,346
Rutgers University has long been ranked with top education publications that include the Princeton Review, U.S. News and World Report, and Forbes. Rutgers has a specialized business school that competes well in the industry; this school includes an online marketing MBA that prepares students for the fast-world of our evolving technological age. RU's business college also has an add-on "Mini-MBA" for those pursuing a future in digital marketing; this online digital marketing certificate includes curriculum in web analytics, security and privatization, social media, and digital marketing strategy. Rutgers MBA candidates are frequently pursued by high-profile corporations and global agencies.
#4 – Marist College
Online Master's Degree in Marketing
Points: 24
Total Enrollment: 6,474
Program Tuition (Out-of-State): $12,960
Marist College has built an impressive reputation for its excellent faculty and personalized approach to educating its student body. Many budding business professionals have selected Marist as its source for an advanced degree; the online master's in marketing, in particular, is suitable for both the current or future marketing leader; this rigorous degree program was established in 2012, and has ever since caught the eye of high-profile employers. Online master's in marketing students explore relevant areas such as integrated marketing communication, business analytics, and global consumer insights.
#3 – Texas A&M University
Online MBA in Marketing
Points: 24
Total Enrollment: 12,928
Program Tuition (Out-of-State): $5,500
ager to learn. Among Texas A&M's distance-education options is a master of science in marketing online; this track is structured to produce high-achievers who seek a long future in the industry. Over approximately two years, the online MS in marketing provides top-notch curriculum in international marketing, strategic management, business-to-business marketing, and applied business research.
#2 – The University of North Carolina
Online MBA in Marketing
Points: 25
Enrollment: 29,084
Tuition (Out of State): $28,817
The University of North Carolina-Chapel Hill strives to help students build the skills that will best advance their dream career. UNC offers multiple opportunities through its Kenan-Flagler's business school, among them a competitive online MBA in marketing; this degree has a world-class curriculum surrounding product management, market analysis, and other core concepts of this ever-evolving field. Additionally, UNC MBA candidates may partake in the "Global Immersions" program, which consists of business conferences around the world. Over 76% of UNC's graduates have been promoted or offered better jobs, earning an average salary increase of 29%.
#1 – Arizona State University
Online MBA in Marketing
Points: 26
Total Enrollment: 51,984
Program Tuition (Out-of-State): $11,304
Declared the "gold standard of honors institutions" by the New York Times, Arizona State University is a pioneer in innovation, research, and academic community-building. ASU's W.P. Carey Business school has an online MBA in marketing that is exceedingly flexible and open to customization; students accepted into the MBA in marketing program are led through financial accounting, organization theory, managerial economics, and marketing management. This college's MBA program has an alumni network of over 90,000, and master's graduates have leveraged exciting job opportunities through this channel.
The preceding is a ranking of the 20 best online master's degrees in marketing.
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Updated May 2017