Popular Marketing Blogs to Follow
- Social Media Examiner
- Search Engine Land
- Neil Patel’s Quick Sprout
When you’re new to the world of marketing or want to become a part of that world in the future, you want to keep current with what’s trending in that world. You can do this by paying attention to the popular blogs in the industry. These popular marketing blogs cover everything from SEO and digital marketing to traditional marketing channels and content marketing.
Of the sites on this list of popular marketing blogs, HubSpot is a giant that actually has three blogs. They cover marketing, sales and agency, which all go hand-in-hand, and provide valuable information for a student in the marketing industry. They publish content every day, and give a variety of tips, tricks and insights into the world of marketing. They have over 1 million Facebook fans on their social media page.
Along with a blog that covers how to share on your social media networks, Buffer has a tool that makes it much easier for small businesses as well as large corporations share content with their audience. They often do case studies of large companies, which allows smaller marketing firms to dissect and integrate tactics that work well in their business too.
Social Media Examiner
There are more than 560,000 email subscribers who signed up to get blog posts and valuable information from this site. They also have a podcast and live video show. The blog covers topics in-depth on how to use social media to connect with customers and clients, generate traffic and drive sales to a business. Each year they come out with a detailed report on how businesses are using social media, what they plan on investing in and how marketers spend their time on social media. It’s over 50 pages with 90 charts.
Search Engine Land
With almost 400,000 followers on Twitter and 177,000 fans on Facebook, they’re a reliable resource for anyone who wants to keep current on the world of search marketing. They inform their audience about Google news, Adwords conversions, Bing strategies and local SEO. This is a terrific resource for marketing students who want to learn more about search engine studies and tactics used by many businesses. At the bottom of their page, they also have white papers, research and webinars for gaining even more knowledge.
Neil Patel’s Quick Sprout
On Patel’s Quick Sprout blog, he covers strategies and tools he’s used to help multi-billion dollar companies increase their traffic and convert that traffic into sales. Entrepreneur Magazine called him the number 1 marketer in the world. He’s helped companies like eBay and General Motors generate more traffic and their sales by millions of dollars. He provides webinars, in-depth case studies and detailed strategies that he’s used to provide value for these businesses.
When you’re delving into the world of marketing, there are so many aspects to learning, but only part of that happens in the classroom. Learning from experts and blogs in the industry is a great way to get a well-rounded education. It’ll keep you current with trends and changing tactics in the industry.
Related Resource: The 25 Best Online Marketing MBA Programs