The 25 Best Bachelor’s in Internet Marketing Online for 2019

Best College Reviews - Editors Choice - Top Online Bachelor's Degrees-01

By BCR Staff
October 2018

The field of digital and internet marketing is constantly, rapidly evolving. Between new platforms, upgrades, trends, and many other industry elements, the field requires confident and highly-skilled employees. A bachelor’s degree in internet marketing online is an excellent start to a promising career; there is trending, consistent growth in this job market as the field diversifies. Students who enroll in the right online digital marketing program can look forward to a bright future; potential roles in this field are digital marketing managers, web designers, analytics manager, SEO/SEM professionals, and countless others.

Below are the best 25 online bachelor’s in internet marketing; these schools were selected based on the key features students should look for in an internet or digital marketing degree online.

Our methodology in determining the order of this ranking is as follows:

  • Industry-current academics, particularly those that enhance career skills in today’s online digital marketing job market (1-5 points)
  • Quality of distance-learning resources and digital marketing bachelor’s online faculty (1-5 points)
  • Affordability of  and tuition return-on-investment (1-5 points)
  • Flexibility-level of the online digital marketing degree track; this particular list includes traditional and accelerated marketing degree online tracks (1-5 points)
  • Positive online reviews by current and former online digital marketing degree students (1-4 points)
  • Additional points were awarded for significant features that made it a top affordable online marketing degree

As affordability is always a consideration in our rankings, the school with the lower tuition-rate appears higher in the ranking in the event of a tie in points.

Tuition data was sourced from the official website of each respective college.

The following list of ranked colleges represents the top 25 online bachelor’s degrees in internet marketing.

#25 – Harrisburg University of Science and Technology

Online Bachelor’s in Digital Marketing

Program Website

Points: 16
Program Tuition: $500.00 per-credit-hour 

Based in Pennsylvania, Harrisburg University of Science and Technology is a leading school with adult distance-learners.  This school’s internet marketing degree programs include a BS in eBusiness with a digital marketing concentration; this top online bachelor’s program is highly career-focused, building skills in consumer behavior, visual design, marketing research, SEO/SEM, analytics, and much more.

#24 – Independence University

Online Bachelor of Science in Business Administration: New Media Marketing

Program Website

Points: 17
Program Tuition: $560.00 per-credit-hour 

Independence University’s degrees are earned 100% via distance-learning, and incoming students enroll in the school of healthcare, school of business, school of technology, or school of graphic arts. IUs school of business has an online degree in internet marketing; this BS degree is in business administration with a new media marketing concentration. IU’s new media marketing program involves coursework in technology in marketing, accounting, advertising, social media in business, entrepreneurship, among other relevant field knowledge. IU is a career-centered school with multiple corporate partnerships.

#23 – Colorado Technical University

Online BS in Business Administration: Digital Marketing

Program Website

Points: 17
Program Tuition: $325.00 per-credit-hour

An award-winning school, Colorado Technical University is revered for its academic programs, faculty, and excellent military practices. CTU has an online BS in business administration, a degree that can be focused on digital marketing; this is a top choice for students seeking an internet marketing degree online. CTU’s online marketing degree has the flexibility needed for distance-learning professionals. Additionally, there are CTU Fast Track exams, a series of modules that accelerate college credits to the experienced student. For four years and counting, this best online internet marketing bachelor’s has landed on U.S. News and World Report’s best-of lists.

#22 – Point University

Online Bachelor of Science in Social Media Marketing

Program Website

Points: 18
Program Tuition: $395.00 per-credit-hour

A Christ-centered higher education, Point University has liberal arts degree programs from associates to master’s level. Point’s internet marketing programs include bachelor’s degrees in marketing and social media marketing; both of these degrees incorporate in-depth curriculum in content marketing, social media platforms,  digital media, branding, and much more. Point University has small class sizes, all taught through a biblical worldview. In order to help students achieve their goals, Point online has a longstanding mentorship program.

#21 – Arkansas State University

Online BS in Social Media Management

Program Website

Points: 18
Program Tuition: $11,628.00 annual tuition 

A nationally-respected institution, Arkansas State University has a high recommendation rate from students and recent alumni. For students pursuing an online internet marketing bachelor’s, this school has a BS in strategic communications and social media management; this 120-credit program requires a minor in either political science, sociology, or criminology. A State’s graduates are well-prepared for lasting careers in the field.

#20 – Liberty University

Online BS in Digital Marketing

Program Website

Points: 18
Program Tuition: $390.00 per-credit-hour (guaranteed through August 2019)

A faith-based institution, Liberty University is a popular choice for many types of degrees. This school has an online BS in strategic communication, a degree that can be specialized in social media management; this affordable online marketing degree covers mobile communication strategies, creating affiliate loyalty in a digital age, social media development, and more. Liberty’s low-tuition rates have not increased in three years, and they will remain the same through August 2019.

#19 – Appalachian State University

Online BS in Digital Marketing and Social Media

Program Website

Points: 18
Program Tuition: $143.00 per-credit-hour (in-state) $643.00 per-credit-hour (out-of-state)  

Appalachian State University has received accolades for its tuition value, progressive culture, and challenging academics. This school has a BS in communication and advertising, a cheap online marketing degree that offers internet marketing, digital content, media graphics, copywriting, and many other course topics; there is additionally a nine-hour minor requirement of the BS student’s choice. Online BS students may select a degree emphasis in either business or creative tracks.

#18 – Old Dominion University

Online BS in Business Administration: Digital Marketing

Program Website

Points: 19
Program Tuition: $352.00 per-credit-hour (in-state), $982.00 per-credit-hour (out of state) 

Old Dominion University has over 24,000 students from around the globe. ODU maintains an 18:1 student-to-faculty ratio, ensuring a personalized education. ODU’s school of business has an online digital marketing degree; this program explores communication, marketing, analysis, and other challenging field areas. Graduates of the online internet marketing degree advance to careers in as web developers, digital marketing analysts, social media managers, and other types of versatile specialists.

#17 – Western Governors’ University

Online BS Degree in Internet Marketing Management

Program Website

Points: 19
Program Tuition: $3,335.00 per academic term 

This top school has an online BS in marketing management, a degree with career-focused, industry-relevant coursework; among this program’s curriculum includes marketing and communication, leadership, quantitative analysis, business management, and much more. The online internet marketing bachelor’s can be personalized for individual goals. WGU has a highly unique tuition structure, where students pay per-term instead of per-credit-hour; this allows students to pay less if they finish their degree at an accelerated rate.

#16 – Full Sail University

Online Bachelor of Science in Internet Marketing

Program Website

Points: 20
Program Tuition: $23,116.00 tuition

Full Sail University

Based in Florida, Full Sail University is an innovative, progressive institution. Full Sail’s accelerated internet marketing degree online is a challenging blend of industry-savvy coursework; among the online BS degree highlights include emailing marketing, search engine optimization, web analytics, dynamic content development, and much more. Full Sail offers a Momentum Scholarship opportunity to qualifying online student candidates. Full Sail’s programs are typically taken at a more rapid rate than programs of its kind; students can complete their bachelor’s in half the time of the average university.

#15 – Southern New Hampshire University

Online Bachelor’s in Marketing: Digital Marketing

Program Website

Points: 20
Program Tuition: $320.00 per-credit-hourSouthern New Hampshire University

A top name in academics, Southern New Hampshire University is popular with both traditional and non-traditional students. For students pursuing an affordable online bachelor’s in internet marketing, SNHU has an online bachelor of science with a concentration in digital marketing; this marketing BS provides a strong foundation in marketing research, social media and marketing communications, brand management, digital advertising, analysis, problem-solving, and other key areas in the field. Southern New Hampshire’s online tuition rates are, comparatively speaking, among the lowest nationwide.

#14 – American Public University

Online Bachelor of Science in Internet Marketing

Program Website

Points: 20
Program Tuition: $270.00 per-credit-hour

A national leader in online education, American University is especially popular with active military and other working professionals. APU’s bachelor’s options include a BA in marketing with an internet technology emphasis; this online bachelor’s degree in internet marketing combines core and specialization courses, creating a well-rounded foundation in the field. At less than $300 per-credit-hour, APU is a highly affordable online degree opportunity; to make tuition even less expensive, this school’s military affiliation opens more financial aid, voucher,  and scholarship options.

#13 – Franklin University Online

Online Bachelor of Science in Online Marketing

Program Website

Points: 21
Program Tuition: $526.00 per-credit-hour

Designed especially for the adult student, Franklin University has expansive options for distance-learning degrees. Franklin’s bachelor’s in online marketing is a great choice for those seeking a hands-on, affordable degree in the field. Students in the online internet marketing degree receive project-based curriculum, allowing for the regular synthesis of course materials; this curriculum includes twenty credit-hours in the online marketing major and eight credit-hours of chosen electives. Franklin’s tuition rates are 53% lower than the national average among four-year non-profits.

#12 – Regent University

Online Bachelor’s Degree in Internet Marketing

Program Website

Points: 21
Program Tuition: $425.00 per-credit-hour 

A Christian-based higher education, Regent University is revered for its faith-based academics and distinguished faculty. Regent’s affordable online degrees include a BA in communication studies; this degree has a concentration in internet and social media, a solid option for students pursuing an internet marketing bachelor’s online. Online students in internet marketing complete courses in social media campaigns, web-based interactive media, technology, theory, content development, strategy, and much more.

#11 – Savannah College of Art and Design

Online Bachelor of Arts Degree in Digital Media 

Program Website

Points: 22
Program Tuition: $814.00 per-credit-hour

Based in Georgia, Savannah College of Art and Design makes creative careers possible. SCAD has many online bachelor’s opportunities, some of which interweave internet marketing online degree interests; among these programs include online bachelors’ in digital media, graphic design, interactive design, game development, and advertising. Savannah College uses the latest in interactive classroom technology, and the online faculty is known to foster supportive connections.

#10 – University of Wisconsin – Stout

Online BS in Digital Marketing Technology

Program Website

Points: 22
Program Tuition: $315.00 per-credit-hour (MN or WI resident) $580.00 per-credit-hour (out-of-state)

The University of Wisconsin STOUT is a midwestern school with accomplished alumni and a 98% graduate employment or continued education rate. UW-Stout’s bachelor’s in digital marketing technology is a great choice for those seeking an online internet marketing degree; this online BS has learning objectives in digital distribution, web application development, building dynamic user interaction, processes evaluation, and much more. Among the best features of the online internet marketing degree is its multidisciplinary approach, allowing for more opportunities in the job market.

#9 – New England College of Business

Online BS in Digital Management

Program Website

Points: 23
Program Tuition: $485.00 per-credit-hour

Based in Boston, New England College of Business is an entirely online school designed for working professionals. For those pursuing an internet marketing degree online, New England’s BS in digital management is an affordable and well-rounded option; this degree has a balanced curriculum in the creative, technical, and business talents needed for a successful career. NECB’s online internet marketing program has a faculty of seasoned industry professionals.

#8 – University of Maryland University College – Global Campus

Online BS in Digital Media and Web Technology

Program Website

Points: 23
Program Tuition: $499.00 per-credit-hour (out-of-state) $294.00 per-credit-hour (in-state) 

University of Maryland University College – Global Campus is the nation’s largest online public university. UMUC has over 90 available degrees, all of which offered on a user-friendly, collaborative learning platform. UMUC has a BS in digital media and web technology; this BS is among the best online bachelor’s in internet marketing programs, providing comprehensive coursework in digital media management, business principles, technology, scripting and programming, web design, and much more. Graduates of UMUC’s BS go on to promising careers in web design, multimedia, graphic design, and other related professions.

#7 – Lindenwood University

Online BS in Social Media and Digital Content Strategy

Program Website

Points: 23
Program Tuition: $563.00 per-credit-hour

Based in Missouri, Lindenwood University is a small academic community with much to offer the non-traditional student. It has a BS in social media and digital content strategy; this online degree in internet marketing builds key industry skills that are invaluable in the job market. The digital content degree can be earned entirely online or through an online/campus hybrid; the degree curriculum is uniquely well-rounded, combining content strategy practicums, branding, audience analysis, visual art, technology, and much more.

#6 – Indiana Wesleyan University

Online Bachelor of Science in Digital Marketing

Program Website

Points: 24
Program Tuition: $780.00 per-credit-hour 

A Christian-based institution, Indiana Wesleyan University values collaborative education between faculty and students. This college has several options for online bachelor’s in internet marketing; these programs include a BS in marketing with focus areas in social media and digital advertising. Regardless of specialization, all online marketing students complete courses in statistics, leadership perspectives, economic principles, and information technology. Indian Wesleyan has generous credit-transfer practices, making it easier to flexibly complete a degree.

#5 – Johnson and Wales University

Online BS in Digital Marketing and Social Media

Program Website

Points: 24
Program Tuition: $330.00 per-credit-hour

A high-quality education, Johnson and Wales University is known for its flexibility, low-tuition rates, and committed faculty. For those considering an internet marketing online degree, JWU has a digital marketing and social media BS; this degree is especially career-focused, providing valuable curriculum in web design optimization, content strategy implementation, communication techniques, and much more. Johnson and Wales’ online degree courses are 11-weeks each, and student easily can earn their degree in four years.

#4 – Park University

Online BS in Marketing: Digital Marketing Track 

Program Website

Points: 25
Program Tuition: $399.00 per-credit-hour

Established in 1875, Park University has a long history of high academic standards and affordability. Park’s distance-learning department includes an ACBSP-accredited online BS in business/marketing; this degree is best-suited for students pursuing an internet marketing bachelor’s online. Park’s BS program explores marketing disciplines, business trends, and a vast range of desirable skills in the job market; for added customization, Park offers two concentration tracks: digital marketing or professional sales.

#3 – Oregon State University

Online BS or BA: Digital Marketing

Program Website

Points: 25
Program Tuition: $317.00 per-credit-hour

An international public research University, Oregon State is an expansive and widely-regarded institution. OSU values diversity in both its student body and academic programming. Among OSU’s distance-learning degrees is a BA or BS in business in administration; this degree can be focused in digital marketing, a 24-credit coursework series in business analytics, consumer behavior, integrated marketing communications, and several more key areas in online internet marketing. In order to help students advance post-graduation, OSU has a career-focused academic advising department.

#2 – Arizona State University Online

Online Bachelor of Science in Internet Marketing

Program Website

Points: 26
Program Tuition: $620.00 per-credit-hour (out-of-state)

Arizona State University is a competitive school with an excellent academic reputation. ASU online holds the same high standards as its campus counterpart, offering multiple award-winning programs. Among ASU’s undergraduate degrees is an online BA in mass communication in media studies; this is a flexible degree option for those pursuing an internet marketing bachelor’s online. Online BA students complete courses in media and society, social-behavioral sciences, humanities, statistics, and much more. Coursework in ASU’s mass communications faculty is among the best in the nation, consisting of Pulitzer-Prize winners and world-class media scholars.

#1 – Penn State World Campus

Online Bachelor’s in Digital Multimedia Design

Program Website

Points: 27
Program Tuition: $555.00 per-credit-hour Penn State World Campus

A globally-respected institution, Penn State World Campus has evolved its distance-learning for over a century. Penn’s online programs include a bachelor’s in digital multimedia design, an online degree that incorporates the interdisciplinary skill set employers will seek; included in the online digital marketing degree curriculum is digital arts, writing for media, digital media design, application development, web design, and multiple elective options. Penn’s digital marketing degree online faculty consists of scholar-level professors, all from a wide spectrum of online marketing field experience.

The preceding list represents the top 25 online bachelor’s in internet marketing.

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