The 5 Best Bachelor's in Internet Marketing Online

Updated November 8, 2022 · 4 Min Read

A ranking of the best online bachelor's in digital marketing. Ranked by affordability, flexibility, and academic quality. is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

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Internet Marketing Degrees Online

The field of digital and internet marketing is constantly, rapidly evolving. Between new platforms, upgrades, trends, and many other industry elements, the field requires confident and highly-skilled employees. A bachelor's degree in internet marketing online is an excellent start to a promising career; there is trending, consistent growth in this job market as the field diversifies. Students who enroll in the right online digital marketing program can look forward to a bright future; potential roles in this field are digital marketing managers, web designers, analytics manager, SEO/SEM professionals, and countless others.

Below are the best 5 online bachelor's in internet marketing; these schools were selected based on the key features students should look for in an internet or digital marketing degree online.

Types of Online Digital Marketing Degree Programs

Students who are interested in digital marketing degrees can choose from a few concentrations. Earning an associate in digital marketing typically takes two years of study and students have the opportunity to concentrate in content creation, web design, and user experience. A bachelor's in digital marketing can be completed in-person or online. Online options typically take four years to complete, but some programs offer accelerated programs where students can graduate sooner. Students can choose from a bachelor's of science in digital marketing or a bachelors of arts. Courses for each degree will cover the basics of digital marketing as well as advertising, SEO, and understanding digital analytics.

Featured Online Marketing Programs

Find a program that meets your affordability, flexibility, and education needs through an accredited, online school.

Questions About a Bachelor's in Internet Marketing

Q. What degree is digital marketing?

A. Students earn either a BS in digital marketing or a BA in digital marketing. A BS degree may focus more on business analytics and monetization, while a BA may focus more on communication and management.

Q. Is an online marketing degree worth it?

A. Students who are interested in working within the field of marketing can find value in earning an online marketing degree. Many online programs offer accelerated courses or self-paced study.

Q. What is a good degree for marketing?

A. While a degree is not always required to enter the field, many companies prefer a bachelor's or master's in marketing. Students who are interested in a specific field should choose a degree or concentration that is relevant to their desired career path.

Q. What is the job description for digital marketing?

A. Individuals who work in digital marketing may be expected to research market and advertising trends, help create and publish digital marketing content, decide on ad placement, and send out email campaigns

Q. How long does a digital marketing degree take?

A. A bachelor's in digital marketing typically takes four years to complete. Students who are interested in attending school over the summer may complete a degree in less time, while part-time students may need additional time to complete their studies.

Digital Marketing Careers and Salaries

After earning a bachelor's in digital marketing students can pursue a number of different careers. While working as a digital marketing specialist is one possibility, students can also find work in social media, public relations, and as a market research analyst. Students who pursued a concentration while in school should seek out jobs that align with their specialized degree field. 

  • Advertising, Promotions, and Marketing Manager: Advertising, promotions, and marketing managers typically have a bachelor's degree in marketing or a related field. These managers may oversee a marketing team, work with other teams within the company, and may need to present ideas. Typically marketing managers develop marketing campaigns specific to a company's needs, negotiate advertising contracts, and decide the advertising format of a campaign. 
  • Market Research Analyst: In order to work as a market research analyst individuals must have a bachelor's degree in a related field and a master's may be preferred for certain positions. Analysts are responsible for observing market trends, developing ways to gather data from consumers, and researching effective marketing methods. 
  • Public Relations Specialist: Most public relation specialists positions require a bachelor's degree in communications, marketing, or a related field. Public relations specialists are responsible for preparing press releases for the media, responding to media requests, and helping a company present their product or overall brand in a positive and effective way.
CareerMedian Annual SalaryProjected Growth Rate (2020-2030)
Advertising, Promotions, and Marketing Manager$141,49010%
Market Research Analyst$65,81022%
Public Relations Specialist$62,81011%

Source: Bureau of Labor Statistics

Featured Online Marketing Programs

Find a program that meets your affordability, flexibility, and education needs through an accredited, online school.

Digital Marketing Degree Rankings

#1 – Penn State World Campus

Online Bachelor’s in Digital Multimedia Design

Program Website

Points: 27

Program Tuition: $555.00 per-credit-hour

A globally-respected institution, Penn State World Campus has evolved its distance-learning for over a century. Penn’s online programs include a bachelor’s in digital multimedia design, an online degree that incorporates the interdisciplinary skill set employers will seek; included in the online digital marketing degree curriculum is digital arts, writing for media, digital media design, application development, web design, and multiple elective options. Penn’s digital marketing degree online faculty consists of scholar-level professors, all from a wide spectrum of online marketing field experience.

#2 – Arizona State University Online

Online Bachelor of Science in Internet Marketing

Program Website

Points: 26

Program Tuition: $620.00 per-credit-hour (out-of-state)

Arizona State University is a competitive school with an excellent academic reputation. ASU online holds the same high standards as its campus counterpart, offering multiple award-winning programs. Among ASU’s undergraduate degrees is an online BA in mass communication in media studies; this is a flexible degree option for those pursuing an internet marketing bachelor’s online. Online BA students complete courses in media and society, social-behavioral sciences, humanities, statistics, and much more. Coursework in ASU’s mass communications faculty is among the best in the nation, consisting of Pulitzer-Prize winners and world-class media scholars.

#3 – Oregon State University

Online BS or BA: Digital Marketing

Program Website

Points: 25

Program Tuition: $317.00 per-credit-hour

An international public research University, Oregon State is an expansive and widely-regarded institution. OSU values diversity in both its student body and academic programming. Among OSU’s distance-learning degrees is a BA or BS in business in administration; this degree can be focused in digital marketing, a 24-credit coursework series in business analytics, consumer behavior, integrated marketing communications, and several more key areas in online internet marketing. In order to help students advance post-graduation, OSU has a career-focused academic advising department.

#4 – Park University

Online BS in Marketing: Digital Marketing Track

Program Website

Points: 25

Program Tuition: $399.00 per-credit-hour

Established in 1875, Park University has a long history of high academic standards and affordability. Park’s distance-learning department includes an ACBSP-accredited online BS in business/marketing; this degree is best-suited for students pursuing an internet marketing bachelor’s online. Park’s BS program explores marketing disciplines, business trends, and a vast range of desirable skills in the job market; for added customization, Park offers two concentration tracks: digital marketing or professional sales.

#5 – Johnson and Wales University

Online BS in Digital Marketing and Social Media

Program Website

Points: 24

Program Tuition: $330.00 per-credit-hour

A high-quality education, Johnson and Wales University is known for its flexibility, low-tuition rates, and committed faculty. For those considering an internet marketing online degree, JWU has a digital marketing and social media BS; this degree is especially career-focused, providing valuable curriculum in web design optimization, content strategy implementation, communication techniques, and much more. Johnson and Wales’ online degree courses are 11-weeks each, and student easily can earn their degree in four years.

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