The 15 Best Bachelor’s Degree Programs in Internet Marketing Online for 2018

By BCR Staff
October 2017

The Internet has forever changed the field of marketing and advertising. Today, nearly every retail establishment has a website and social media presence, meaning web marketing professionals are in high demand. Although some digital marketers have just an associate’s degree, the highest paid professionals in the field have a minimum of a bachelor’s degree. The fifteen schools listed in this ranking offer online bachelors in internet marketing programs that can be completed entirely online. Students enrolled in such programs will study engaging topics such as interface design, user experience, social media marketing, search engine optimization, and more.
To develop the following ranking, our editors consulted College Navigator for tuition data for each of the college and universities offering a fully online bachelor’s degree in digital marketing offering. We then used information from each school’s website to apply the rating and ranking methodology below. In the cases of a tie, the more affordable school received the higher ranking.

Rating and Ranking Methodology
Tuition Points:
• Under $30,000—1 point
• Under $25,000—2 points
• Under $20,000—3 points
• Under $15,000—4 points
• Under $10,000—5 points
• Under $5,000—6 points
Customization Options
• Content Customizations (e.g. Minors, Concentrations, Specializations, etc.)—1 Point Per Customization Option
• Format Customizations (e.g. Hybrid/Online, Full-time/Part-Time, etc.)—1 Point Per Customization Option
Wow Factor
• 1 point awarded for each unique feature or program that “wowed” us

#15 – Southern New Hampshire University

Online Bachelor of Science in Marketing: Digital Marketing

Website
Points: 2
Southern New Hampshire University’s internet marketing bachelors degree online offering is a Bachelor of Science in Marketing with a concentration in Digital Marketing. Course topics comprising the curriculum include Mobile Marketing, SEO vs. SEM, Digital Advertising, and Digital Analysis. Students will also complete a general education component and a business core. Students can customize their degree program through the selection of 15 hours of free electives. SNHU’s online bachelors degree in digital marketing offering is accredited by the New England Association of Schools and Colleges.
Tuition: $31,136

#14 – Independence University

Online Bachelor of Science in Business Administration: New Media Marketing

Website
Points: 3
Independence University’s internet marketing bachelor’s degree online offering is a Bachelor of Science in Business Administration with an emphasis in New Media Marketing. The program is offered entirely online and can be completed within 36 months. Students will enroll in fundamental business courses such as Professional Development, Internet Commerce, and Business Law as well as new media marketing classes like Using Social Media for Business, Technology in Marketing, and Influence & Persuasion in Business. Online bachelors degree in digital marketing graduates are prepared to enter the business world as social media specialists, operations managers, digital marketing managers, and business managers.
Tuition: $16,968

#13 – Full Sail University

Online Bachelor of Science in Internet Marketing

Website
Points: 4
Full Sail University’s digital marketing bachelor’s degree online program is a Bachelor of Science in Internet Marketing. The curriculum for the program is entirely prescribed and can be completed in just 29 months. Specialty course titles include Search Engine Optimization, Display Advertising and Email Marketing, Cultural Studies and the Web, and Mobile and Technology Marketing. Students are expected to complete project-based career modules throughout the duration of the program. Scholarships are available for qualified internet marketing bachelor’s degree online students.
Tuition: $23,116

#12 – National University

Online Bachelor of Arts in Integrated Marketing Communications

Website
Points: 4
The internet marketing bachelor’s degree online offering from National University is a Bachelor of Arts in Integrated Marketing Communication program. Required courses include Communication Technologies, e-Marketing, Introduction to Marketing Research, and Interactive & Mobile Campaigns. A marketing project is also required prior to completion of the program. Effective communication in a professional environment is a focus of the curriculum. National University’s online bachelor’s degree in digital marketing graduates work in fields such as marketing, sales, advertising, and public relations.
Tuition: $13,016

#11 – Strayer University

Online Bachelor’s in Business Administration: Social Media Marketing

Website
Points: 4
The internet marketing bachelor’s degree online offering from Strayer University is a Bachelor’s in Business Administration with a concentration in Social Media Marketing. The curriculum consists of 40 courses, including major requirements such as Business and Society, Principles of Economics, and Management Concepts as well as concentration-specific classes like Social Media Marketing and Consumer Behavior. A business administration capstone course is also required prior to graduation. Strayer’s online bachelor’s degree in digital marketing students benefit from the school’s myriad networking opportunities.
Tuition: $12,975

#10 – Franklin University

Online Bachelor’s in Marketing

Website
Points: 4
Franklin University offers an elective-rich internet marketing bachelor’s degree online program that can be completed entirely via a distance education option. Enrolled students will take major area courses such as promotion, integrated marketing, marketing research, and marketing behavior. They can also choose to focus on digital marketing by choosing electives such as search engine marketing, digital marketing analytics, and social media marketing, for example. Franklin’s digital marketing bachelor’s degree online graduates go on to have successful careers as internet marketing directors, digital marketing analysts, SEO/SEM managers, and social media strategists among related roles.

Tuition: $11,881

#9 – Colorado Technical University

Online Bachelor of Science in Business Administration: Digital Marketing

Website
Points: 4
Colorado Technical University Top Online Bachelor's in FinanceThe internet marketing bachelors degree online program offering from Colorado Technical University is a Bachelor of Science in Business Administration with a concentration in Digital Marketing. Enrolled students will complete a general education requirement, take core courses such as Global Managerial Economics and Operations Management, and complete digital marketing concentration classes like New Media Marketing Analysis, Branding and Visual Marketing, Consumer Behavior Fundamentals, and International Marketing. CTU’s digital marketing bachelor’s degree online offering is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Tuition: $10,540

#8 – University of Phoenix

Online Bachelor of Science in Business with a Certificate in Digital Marketing

Website
Points: 5
The internet marketing bachelor’s degree online option from the University of Phoenix is a Bachelor of Science in Business with a certificate in Digital Marketing. Standout courses include Fundamentals of Digital Marketing, Integrated Marketing Strategy, Web Analytics for Digital Marketing, and Advertising and Creative Strategy. The robust curriculum also covers related topics such as consumer behavior, search engine optimization, and social media marketing. Many graduates of this digital marketing bachelors degree online program go on to have successful careers as digital marketing managers while others pursue graduate studies in internet marketing.
Tuition: $12,221

#7 – Kaplan University

Online Bachelor of Science in Business Administration: New Media/Internet Marketing

Website
Points: 5
Kaplan University’s internet marketing bachelor’s degree online offering is a Bachelor of Science in Business Administration with a concentration in New Media/Internet Marketing. Enrolled students will complete a bachelor’s core, a general education requirement, major requirements such as Business Statistics and Organizational Behavior as well as concentration-specific classes like e-marketing, social media marketing, and marketing communication strategies. Graduates of this online bachelor’s degree in digital marketing program may go on to assume entry-level marketing positions or enroll in Kaplan’s fast-track MBA program.
Tuition: $11,601

#6 – New England College of Business

Online Bachelor of Science in Digital Marketing

Website
Points: 5
The internet marketing bachelor’s degree online offering from New England College of Business is a Bachelor of Science in Digital Marketing. Enrolled students will complete general education requirements as well as a required business core. In addition, they will take major-specific courses such as Mobile Marketing, Global Strategies in Digital Marketing, Fundamentals of Web Design, and Search Engine Optimization. The comprehensive curriculum also covers other internet marketing topics such as web analytics, email marketing, online automated tools, viral marketing, and more. This online bachelor’s degree in digital marketing program also offers a professional certificate in digital marketing.
Tuition: $11,240

#5 – University of Wisconsin- Stout

Online Bachelor of Science in Digital Technology

Website
Points: 5
The internet marketing bachelor’s degree online offering from the University of Wisconsin- Stout is multidisciplinary in nature. The curriculum features a Professional Technology Core, which includes courses such as Search Engine Optimization, Cross-Media Graphics, and Dynamic Web Technologies as well as a Professional Management Core comprised of classes like Digital Marketing Strategy and Practice, Project Management, and Marketing Research. Digital marketing bachelor’s degree online graduates go on to pursue careers as marketing communications specialists, SEO diagnostics consultants, e-commerce managers, and more.
Tuition: $9,395

#4 – Colorado State University-Global Campus

Online Bachelor of Science in Marketing

Website
Points: 5
CSU-Global’s internet marketing bachelor’s degree online offering is a 120-credit hour, comprehensive Bachelor of Science in Marketing. Required courses in the major include Digital Marketing, Personal Selling & Sales Management, Marketing Research, and Consumer Behavior. A practicum and a capstone course is also required for program completion. CSU-Global’s online bachelor’s degree in digital marketing graduates are well-prepared for careers as campaign managers, social media marketers, media planners, creative directors, and more.
Tuition: $8,400

#3 – Granite State College

Online Bachelor of Science in Digital and Social Media

Website
Points: 5
Granite State College’s internet marketing bachelor’s degree online offering is a Bachelor of Science in Digital and Social Media. Required course titles include Trends in Digital and Social Media, Global Marketing, Marketing Research, and Consumer Behavior. Granite State online bachelors degree in digital marketing graduates go on to assume roles as content managers, digital media supervisors, social media analysts, and communications coordinators. The program is accredited by the New England Association of Schools and Colleges (NEASC).
Tuition: $7,425

#2 – American Public University

Online Bachelor of Arts in Marketing

Website
Points: 5
American Public University Top Online Bachelor's in Sports ManagementThe internet marketing bachelor’s degree online offering from American Public University is a unique Bachelor of Arts in Marketing program. Enrolled students will explore business topics such as management, strategic planning, finance, information systems, and more. Classes are taught by experts in the field of marketing, and the program is accredited by the Accreditation Council for Business Schools and Programs. APU’s digital marketing bachelor’s degree online graduates are prepared to enter business fields such as sales & promotion, social media marketing, and branding & advertising.
Tuition: $6,880

#1 – University of Maryland University College

Online Bachelor’s in Marketing

Website
Points: 6

University of Maryland University College Top Online Bachelor's in FinanceThe University of Maryland University College offers both a hybrid and fully online bachelor’s degree in digital marketing. Courses in the major include Global Marketing, Digital Marketing, Consumer Behavior, and Strategic Marketing Management. The program requires 43 credit hours of minor and/or elective coursework, so there is plenty of opportunity for curriculum customization. Graduates may go on to work in digital marketing subfields such as marketing management, marketing research, and entrepreneurship among others. Eligible internet marketing bachelor’s degree online students may qualify for scholarships for this particular degree program.
Tuition: $7,176

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