By BCR Staff
Our economy is built upon the selling of goods and services. To be successful, though, sellers must market these goods and services to prospective buyers. Thus, marketing is a field that will continue to be very much in demand, both on and offline. Although the most lucrative positions in this booming field require a bachelor's or master's degree, those with an associates degree in marketing can secure a stable entry-level position. In this ranking, we explore the top 10 online associates degree programs in marketing. If you are looking for general information regarding distance learning visit our ranking for online colleges.
Rating and Ranking Methodology
- Under $30,000—1 point
- Under $25,000—2 points
- Under $20,000—3 points
- Under $15,000—4 points
- Under $10,000—5 points
- Under $5,000—6 points
- Content Customizations (e.g. Minors, Concentrations, Specializations, etc.)—1 Point Per Customization Option
- Format Customizations (e.g. Hybrid/Online, Full-time/Part-Time, etc.)—1 Point Per Customization Option
- 1 point awarded for each unique feature or program that "wowed" us
To compile this ranking of the top 10 associates in marketing online programs, our editors first identified the 17 schools and universities offering such degree options. We then turned to US News and World Report for the necessary ranking and cost information to apply the methodology above. In cases of a tie, the most affordable school was awarded the higher ranking.
#10 – Sullivan University
Online Associate of Science in Marketing and Sales Management
Sullivan University's online associates in marketing offering is a 92-credit hour associate of science in marketing and sales management. Aside from four credit hours of electives, the curriculum is prescribed, featuring course titles such as Desktop Publishing, Cost Accounting, Principles of Sales Presentations, and Marketing Essentials. The program emphasizes real-world applications, and associates in marketing online students can complete their degree in as few as 18 months. Graduates go on to enjoy careers in customer service, sales management, sales, advertising, and more.
#9 – Post University
Online Associate of Science in Marketing
Post University offers a fully online associates in marketing degree program. The 60-credit hour program consists of a common core, a business core, and a major core. Specific course titles include Financial Accounting, Business to Business Marketing, Sales and Techniques of Selling, and Retail Merchandising and Management. A College Success Seminar is also required. Upon graduation, Post's associates in marketing online students will be prepared for success in marketing areas such as customer relationship management, marketing trend analysis, and marketing strategy development.
#8 – Fortis College
Online Associate of Applied Science in Internet Marketing
Fortis College's online associates in marketing offering is an Associate of Applied Business in Internet Marketing. The curriculum is broad and covers topics such as email campaigns, affiliate marketing, advertisement principles, usability, search engine optimization, and more. Fortis' associates in marketing online students will graduate prepared to enter the workforce in positions such as ad network specialist, affiliate marketing associate, junior internet analyst, marketing consultant, and other entry-level roles. The university also provides employment assistance through its Career Services department.
#7 – Florida Institute of Technology
Online Associate of Arts in Marketing
Florida Institute of Technology's online associates in marketing offering is a unique Associate of Arts program. A general education core is required, and students will take degree-specific courses such as Entrepreneurial Marketing, Advertising Management, and Introduction to Macroeconomics. Associates in marketing online students will graduate prepared to enter careers as junior marketing associates, product marketing managers, account managers, and more. Florida Tech is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
#6 – New England College of Business
Online Associate in Science in Business Administration: Marketing
New England College of Business' online associates in marketing option is an Associate in Science in Business Administration with a concentration in marketing. The 61-credit program consists of a general education requirement, a business core, and concentration core. Specialty course topics include Business Ethics, Financial Literacy, Customer Relationship Marketing, and Digital Marketing. Associates in marketing online graduates go on to have successful careers in public relations, customer relations, advertising, and related fields.
#5 – Northcentral Technical College
Online Associate's in Digital Marketing
The online associates in marketing offering from Northcentral Technical College is an associate of applied science degree in digital marketing. The curriculum for this 68-credit hour program is entirely prescribed and includes courses such as Mobile Marketing, Marketing Management, Social Media Analytics and SEO, and Publishing on the Internet. Associates in marketing online graduates are prepared for a variety of different careers, including positions as digital marketing managers, social networking specialists, mobile marketing coordinators, ecommerce specialists, and more.
#4 – California Coast University
Online Associate of Science in Business Marketing
California Coast University offers a flexible online associates in marketing degree program. The program's curriculum in business marketing includes core courses such as Customer Service, Advertising and Promotions, Marketing Management, and Entertainment Marketing and Communications. The curriculum is also customizable thanks to a long list of available electives, including course titles such as Small Business Management, Operations Management, and Human Resource Management. The program is entirely self-paced, and prospective students can begin the program at any time during the year.
#3 – Penn Foster College
Online Associate's in Marketing
Penn Foster College offers a comprehensive online associates degree in marketing designed to prepare students for roles in an array of sub-fields of marketing. The curriculum is mostly prescribed and includes courses such as Mathematics for Business, Advertising Principles, Retail Management, and Marketing Research. Penn Foster's associates degrees are licensed by the Arizona State Board for Private Postsecondary Education, and the school itself is accredited by the Distance Education Accrediting Commission (DEAC).
#2 – Ashworth College
Online Associate's in Marketing
Ashworth College offers an extremely affordable online associates in marketing option. The program follows a prescribed curriculum and features course titles such as Microeconomics, Principles of Retailing, Consumer Buying Behavior, and Integrated Marketing Communications. Lessons, assignments, and assessments are completed entirely online, and students have the freedom to work at their own pace. Particularly ambitious associates in marketing online students can complete their degree in as few as six months. Ashworth graduates are well-trained for entry-level positions in sales promotion, marketing management, advertising, public relations, and more.
#1 – Milwaukee Area Technical College
Online Associate's in Marketing Management
Milwaukee Area Technical College's online associates in marketing degree program is technically an associates in marketing management. Courses comprising the curriculum for the program include Selling Principles, Marketing Research, Negotiation Skills, and Sales Management. The college offers a hybrid option as well as an accelerated format. Associates in marketing online students who choose the accelerated schedule can complete the program within 16 months. Certifications in marketing, management, and sales are also available. Graduates of the program go on to have careers in sales promotion and event marketing, internet and social media marketing, and professional selling and sales management.