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The 25 Best Online Marketing Bachelors Programs

online-marketing-bachelorsThe world of marketing is rapidly changing, and marketing professionals are more in-demand than at any point in the past. Professionally trained marketers fill a wide variety of roles including management, strategic direction, sales, public relations, social media or web managers, or even artistic directors. With an estimated 12% increase in the number of advertising, marketing, and promotions managers from 2012-2022, and an average salary of $119,000, it’s a great time to jump into the field.

Featured Online Marketing Degree Programs

The last few years have also seen an increase in the number of quality online marketing programs, making it easier than ever to obtain a degree in marketing on your terms. Check out the top 25 online bachelors-level programs in marketing below.

Methodology

  • Affordability (1/3): the estimated per credit hour cost assuming a student is out-of-state and taking a full time load.
  • Flexibility (1/3): the number of delivery methods and concentrations, as well as the ability to create an individualized learning experience.
  • Academic Prestige (1/3): accounts for the placement of the parent institution in prominent rankings.

1. Colorado State University

Online Bachelor of Science in Marketing

Colorado State BSc Marketing OnlineColorado State University offers a fully online Bachelor’s degree in Marketing through their global campus. Courses are served up in 8-week increments with every course available every term. The ability to choose from a wide range of specializations, from business administration to emergency management, to strategic communications, adds a great deal of flexibility to students’ learning experiences. Colorado State University ranked 5th in academic prestige of programs surveyed. Estimated tuition for online students in the marketing program is currently $350 per credit hour.

2. Colorado Technical University

Bachelor of Science in Business Administration and Marketing Online

colorado-technical-university Online BSc Business Administration and MarketingColorado Technical University offers a fully online Bachelor’s degree in Marketing with multiple start dates through the year. Currently, twelve concentrations are available, including accounting, digital marketing, organizational behavior, and project management. Colorado Technical University ranked 9th in academic prestige of programs surveyed. Estimated tuition for online students in the marketing program is currently $325 per credit hour, making the program the 10th most affordable of those surveyed.

3. Western Governors University

BSc in Marketing Online

western-governors-computer-science Online Bachelor of Science MarketingWestern Governors University offers a fully online Bachelor of Science degree in Marketing with a great deal of flexibility through their competency-based course delivery model. This fact allows students to spend the time on topics they’ve yet to master, skip topics they already know, and accelerate the learning process. Tuition follows a 6-month subscription based model, where students pay the same amount regardless of how much course work they can complete in a six-month term. Translating this subscription model to credit hours, the estimated per-credit-hour tuition for an ‘on pace’ student is $250. Western Governors University ranked 17th in academic prestige of programs surveyed.

4. Florida Atlantic University

Online Bachelor of Business Administration with Marketing concentration

Florida Atlantic BBA with Marketing concentration OnlineFlorida Atlantic University currently offers the third and fourth year coursework for a Bachelor’s in Business Administration with a focus on Marketing fully online. Students taking their general education requirements elsewhere may transfer in to complete their course of study online at Florida Atlantic University. Currently, the estimated tuition for students in the program is $60 per credit hour, making the program the cheapest of programs surveyed. Florida Atlantic University ranked 9th in academic prestige of programs surveyed.

5. University of Phoenix

Online Bachelor of Science in Business with a Marketing concentration

University of Phoenix BSc in Business with Marketing concentration OnlineThe University of Phoenix offers a wide variety of marketing degrees fully online, including a Bachelor of Science in Business with a focus on Marketing. Some skill-based specializations may be tacked onto the business-marketing degree, as well as a certification track that provides students with a number certifications in work-ready disciplines early on in their career. Currently estimated tuition is $410 per credit hour. The University of Phoenix ranked 9th in academic prestige of programs surveyed.

6. Liberty University

BSc in Business Administration with a Marketing concentration Online

Liberty University Online Bachelor of Science in Business Administration with Marketing concentrationLiberty University offers a Bachelor of Science in Business Administration with a concentration in Marketing fully online. Some degree completion plans, as well as ‘intensives’ or week-long accelerated learning opportunities on-campus in Virginia help students to craft greater flexibility in their program. Tuition is currently $375 per credit hour, making the program the 14th most affordable of those surveyed. Liberty University ranked 16th of programs surveyed in regards to academic prestige.

7. Bellevue University

Online Bachelor of Science in Digital Marketing

Bellevue University BSc in Digital Marketing OnlineBellevue University offers a Bachelor of Science in Digital Marketing fully online. The ability to transfer credits and customize your program of study adds flexibility to students’ experience. An emphasis on peer-to-peer interaction and small class sizes enhances the quality of online teaching moments. Estimated per-credit-hour tuition is currently $395. Bellevue University ranked 17th in academic prestige of programs surveyed.

8. Capella University

Bachelor of Science in Business with Marketing specialization Online

Capella Online Bachelor of Science in Business with Marketing specializationCapella University offers a Bachelor of Science in Business with a specialization in Marketing, entirely online. Other program concentrations within the same degree include finance and project management. A combined Master’s and Bachelors degree track provides an additional accelerated option that saves thousands of dollars compare to taking the degree programs separately. Currently, estimated per-credit-hour tuition is $343, making the program the 11th most affordable of programs surveyed. Capella University ranked 9th in regards to academic prestige of programs surveyed.

9. California Coastal University

Online BSc in Business Marketing

California Coast Bachelor of Science in Business Marketing OnlineCalifornia Coastal University currently offers a Bachelor of Science in Business Marketing, as well as an undergraduate certification in the Fundamentals of Marketing, both fully online. Students may begin their course of study at any point in the year, and courses are self-paced. Currently, the average estimated cost in per-credit-hour terms is $150, making the program the 2nd most affordable of programs surveyed. California Coastal University ranked 31st in academic prestige of programs surveyed.

10. Curtin University

Bachelor of Commerce in Marketing Online

Curtin University Online Bachelor of Commerce in MarketingCurtin University offers a Bachelor of Commerce in Marketing degree fully online. Program duration is three years, and may also be completed in locations including Bentley (AU), Hong Kong, Malaysia, Mauritius, Sarawak or Sydney. Current estimated tuition per credit hour is $254, making the program the 5th most affordable of those surveyed. Curtin University ranked 17th of programs surveyed for academic prestige.

12. Regent University

Bachelor of Science in Business with a Marketing concentration Online

Regent Online BSc in Business with Marketing concentrationRegent University offers a Bachelor of Science in Business with a concentration in Marketing fully online. Early college, as well as professional development courses, are also available. Estimated tuition is currently $395 per credit hour, making the program the 15th most affordable surveyed. Regent University ranked 9th in regards to academic prestige of programs surveyed.

13. American Intercontinental University

Online BBA with Marketing concentration

American Intercontinental Bachelor of Business Administration with Marketing concentration OnlineAmerican Intercontinental University offers a fully online Bachelor of Business Administration program with a focus on Marketing. Start dates run throughout the year, with an accelerated path offering an estimated time-until-degree of 36 months. Estimated per-credit-hour tuition is currently $302, making the program the 7th most affordable of those surveyed. American Intercontinental University is the 17th ranked program in regards to academic prestige of programs surveyed.

15. Southern New Hampshire University

Online Bachelor of Science in Marketing

Southern New Hampshire University BSc Marketing OnlineSouthern New Hampshire University offers a Bachelor of Science degree in Marketing fully online with an optional concentration in social media marketing. Estimated tuition per credit hour is $320, making the program the 8th most affordable of those surveyed. Southern New Hampshire University is ranked 17th in regards to academic prestige of programs surveyed.

16. Sullivan University

Bachelor of Science in Business Administration with a Marketing concentration Online

Sullivan University Online BSc in Business Administration with Marketing concentrationSullivan University offers a Bachelor of Science in Business Administration with a concentration in Marketing. The program is built for students who have already completed their Associate’s Degree or general education requirements and focuses on more advanced applications, like group projects in which students create marketing plans together. Tuition and Fees are $60,350, making the program the eighth most affordable of those surveyed. Sullivan University is the 17th ranked program surveyed in regards to academic prestige. It is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, baccalaureate, master’s and doctoral degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Sullivan University. For more information about our graduation rates, the median debt of students who completed the program, and other important information, please visit our website at, http://pages.sullivan.edu/ programsuccess/

17. Saint Leo University

Online Bachelor of Arts in Business Administration with a Marketing concentration

Saint Leo BA in Business Administration with Marketing concentrationSaint Leo University offers a fully online Bachelor of Arts degree in Business Administration with a concentration in Marketing. Estimated tuition is currently $470 per credit hour, making the program the 24th most affordable of those surveyed. Saint Leo University is the 15th ranked program surveyed in regards to academic prestige.

18. Regis University

BSc in Business with Marketing concentration Online

Bachelor of Science in Business with Marketing concentration OnlineRegis University offers a fully online Bachelor of Science in Business with a Marketing concentration. An accelerated version of the program is also available. Estimated tuition is currently $460 per credit hour, making the program the 21st most affordable of those surveyed. Regis University is the 9th ranked program surveyed in regards to academic prestige.

19. Kaplan University

Online Bachelor of Science in Business with a focus in Marketing or New Media/Internet Marketing

Kaplan BSC in Business with Marketing or New Media/Internet Marketing concentration OnlineKaplan University offers a fully online Bachelor of Science in Business Administration degree, with two marketing-related career focus areas: marketing, and new media/internet marketing. The advanced start track allows students with previous experience and coursework to accelerate their degree process, or to jump to graduate level work more quickly. Currently estimate tuition is $371 per credit hour, making the program the 13th most affordable of programs surveyed. Kaplan University is the 17th ranked program of those surveyed in regards to academic prestige.

20. University of Essex

Bachelor of Arts in Business and Marketing Online

Essex Online BA in Business and MarketingThe University of Essex offers a fully online Bachelor of Arts in Business and Marketing that may be completed on a part-time basis in 48 months. Course interactions are completed in a custom virtual learning environment with a large number of opportunities to collaborate with faculty, peers, and support services. Currently estimated tuition is $818 per credit hour. The University of Essex ranked 5th in regards to academic prestige of programs surveyed.

21. Penn State World Campus

BSc in Management and Marketing Online

Penn State Online Bachelor of Science in Management and MarketingThe Penn State World Campus offers an entirely online Bachelor of Science with a Management and Marketing option, as well as an individualized option that allows students to create their course of study. Currently, the estimated tuition per credit hour at Penn State World Campus is $535, making the program the 31st most affordable of those surveyed. Penn State World Campus ranked second regarding academic prestige of programs evaluated

22. Columbia Southern University

Online Bachelor of Science in Business with a Marketing concentration

Columbia Southern University BSc in Business with Marketing concentration OnlineColumbia Southern University offers a fully online Bachelor of Science in Business with a concentration in Marketing. The estimated time until degree completion is five years. Currently estimated tuition per credit hour is $210 per credit hour. Columbia Southern University ranked 31st of programs surveyed in regards to academic prestige.

23. Arizona State University

Bachelor’s Degree in Marketing Online

Arizona State Online BArizona State offers a fully online Bachelor’s degree in Marketing. Current estimated tuition per credit hour is $535, making the program the 31st most affordable of those surveyed. Arizona State University ranked 6th in regards to academic prestige of programs surveyed.

24. Full Sail University

Online Bachelor of Science in Online Marketing

Full Sail Online BSc in Online MarketingFull Sail University offers a fully online Bachelor of Science in Online Marketing with focus points of global internet marketing, traditional marketing foundations, multi-channel marketing, and building an online consumer experience. Current estimated tuition per credit hour is $450, making the program the 20th most affordable of those surveyed. Full Sail University ranked 31st in regards to academic prestige of programs surveyed.

25. Grand Canyon University

Bachelor of Science in Marketing Online

Grand Canyon University BSc in Marketing OnlineGrand Canyon University offers a fully online Bachelor of Science in Marketing degree that can lead to an online MBA with a focus on Marketing or a Master of Science in Leadership. Currently estimated tuition per credit hour is $465, making the program the 23rd most affordable program of those surveyed. Grand Canyon University ranked 17th in regards to academic prestige of programs evaluated.

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