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The 25 Best Online Marketing Bachelors Programs

online-marketing-bachelorsThe world of marketing is rapidly changing, and marketing professionals are more in-demand than at any point in the past. Professionally trained marketers fill a wide variety of roles including management, strategic direction, sales, public relations, social media or web managers, or even artistic directors. With an estimated 12% increase in the number of advertising, marketing, and promotions managers from 2012-2022, and an average salary of $119,000, it’s a great time to jump into the field.

Featured Online Marketing Degree Programs

The last few years have also seen an increase in the number of quality online marketing programs, making it easier than ever to obtain a degree in marketing on your terms. Check out the top 25 online bachelors-level programs in marketing below.

Methodology

  • Affordability (1/3): the estimated per credit hour cost assuming a student is out-of-state and taking a full time load.
  • Flexibility (1/3): the number of delivery methods and concentrations, as well as the ability to create an individualized learning experience.
  • Academic Prestige (1/3): accounts for the placement of the parent institution in prominent rankings.

1. Colorado State University

1. Colorado StateColorado State University offers a fully online bachelors-level degree in marketing through their global campus. Courses are served up in 8-week increments with every course available every term. The ability to choose from a wide range of specializations, from business administration, to emergency management, to strategic communications, adds a great deal of flexibility to students’ learning experiences. Colorado State University ranked 5th in academic prestige of programs surveyed. Estimated tuition for online students in the marketing program is currently $350 per credit hour.

2. Colorado Technical University

colorado-technical-universityColorado Technical University offers a fully online bachelors-level degree in marketing with multiple start dates through the year. Currently twelve concentrations are available, including accounting, digital marketing, organizational behavior, and project management. Colorado Technical University ranked 9th in academic prestige of programs surveyed. Estimated tuition for online students in the marketing program is currently $325 per credit hour, making the program the 10th most affordable of those surveyed.

3. Western Governors University

western-governors-computer-scienceWestern Governors University offers a fully online bachelors of science degree in marketing with a great deal of flexibility through their competency based course delivery model. This allows students to spend time of topics they’ve yet to master, skip topics they already know, and accelerate the learning process. Tuition follows a 6-month subscription based model, where students pay the same amount regardless of how much course work they can complete in a six month term. Translating this subscription model to credit hours, the estimated per-credit-hour tuition for an ‘on pace’ student is $250. Western Governors University ranked 17th in academic prestige of programs surveyed.

4. Florida Atlantic University

4. Florida AtlanticFlorida Atlantic University currently offers the third and fourth year coursework for a bachelors in business administration with a focus on marketing fully online. Students taking their general education requirements elsewhere may transfer in to complete their course of study online at Florida Atlantic University. Currently the estimated tuition for students in the program is $60 per credit hour, making the program the cheapest of programs surveyed. Florida Atlantic University ranked 9th in academic prestige of programs surveyed.

5. University of Phoenix

18. University of PhoenixThe University of Phoenix offers a wide variety of marketing degrees fully online, including a bachelors of science in business with a focus on marketing. A number of skill-based specializations may be tacked onto the business-marketing degree, as well as a certification track that provides students with a number certifications in work-ready disciplines early on in their career. Currently estimated tuition is $410 per credit hour. The University of Phoenix ranked 9th in academic prestige of programs surveyed.

6. Liberty University

15. Liberty UniversityLiberty University offers a bachelors of science in business administration with a concentration in marketing fully online. A number of degree completion plans, as well as ‘intensives’ or week-long accelerated learning opportunities on-campus in Virginia help students to craft greater flexibility in their program. Tuition is currently $375 per credit hour, making the program the 14th most affordable of those surveyed. Liberty University ranked 16th of programs surveyed in regards to academic prestige.

7. Bellevue University

14. Bellevue UniversityBellevue University offers a bachelors-level degree in digital marketing fully online. The ability to transfer credits and customize your program of study adds flexibility to students’ experience. An emphasis on peer-to-peer interaction and small class sizes enhances the quality of online teaching moments. Estimated per credit-hour tuition is currently $395. Bellevue University ranked 17th in academic prestige of programs surveyed.

8. Capella University

6. CapellaCapella University offers a bachelors of science in business with a specialization in marketing, entirely online. Other program concentrations within the same degree include finance and project management. A masters and bachelors degree track provides an additional accelerated option that saves thousands of dollars compare to taking the degree programs separately. Currently estimated per-credit-hour tuition is $343, making the program the 11th most affordable of programs surveyed. Capella University ranked 9th in regards to academic prestige of programs surveyed.

9. California Coastal University

9 California CoastCalifornia Coastal University currently offers a bachelors of science in business marketing, as well as an undergraduate certification in the fundamentals of marketing, both fully online. Students may begin their course of study at any point in the year, and courses are self-paced. Currently the average estimated cost in per-credit-hour terms is $150, making the program the 2nd most affordable of programs surveyed. California Coastal University ranked 31st in academic prestige of programs surveyed.

10. Curtin University

10. Curtin UniversityCurtin University offers a bachelors of commerce in marketing degree fully online. Program duration is three years, and may also be completed in locations including Bentley (AU), Hong Kong, Malaysia, Mauritius, Sarawak or Sydney. Current estimated tuition per credit hour is $254, making the program the 5th most affordable of those surveyed. Curtin University ranked 17th of programs surveyed for academic prestige.

11. Ashford University

14. AshfordAshford University offers a bachelor of arts degree in eMarketing fully online. Courses are delivered one at a time in accelerated 5-week modules, allowing for greater flexibility with school and life. Tuition for the online eMarketing program is currently $430 per credit-hour. Ashford University ranked 17th in regards to academic prestige of programs surveyed.

12. Regent University

18. RegentRegent University offers a bachelors of science in business with a concentration in marketing fully online. Early college as well as professional development courses are also available. Estimated tuition is currently $395 per credit hour, making the program the 15th most affordable surveyed. Regent University ranked 9th in regards to academic prestige of programs surveyed.

13. American Intercontinental University

American IntercontinentalAmerican Intercontinental University offers a fully online bachelors in business administration program with a focus on marketing. Start dates run throughout the year, with an accelerated path offering an estimated time-until-degree of 36 months. Estimated per-credit-hour tuition is currently $302, making the program the 7th most affordable of those surveyed. American Intercontinental University is the 17th ranked program in regards to academic prestige of programs surveyed.

14. Rasmussen College

rasmussen-computer-scienceRasmussen College offers a fully online bachelors degree in marketing, with accelerated options that can be completed in as little as 18 months. Blended programs are also available. Estimated tuition is currently $260, making the program the 6th most affordable of those surveyed. Rasmussen College ranked as the 31st institution in regards to academic prestige of institutions surveyed.

15. Southern New Hampshire University

12. Southern New Hampshire UniversitySouthern New Hampshire University offers a bachelors in science degree in marketing fully online with an optional concentration in social media marketing. Estimated tuition per credit hour is $320, making the program the 8th most affordable of those surveyed. Southern New Hampshire University is ranked 17th in regards to academic prestige of programs surveyed.

16. Sullivan University

16. Sullivan UniversitySullivan University offers a bachelors in science in business administration with a concentration in marketing. The program is built for students who have already completed their associates degree or general education requirements, and focuses on more advanced applications, like group projects in which students create marketing plans together. Estimated tuition per credit hour is $320, making the program the eighth most affordable of those surveyed. Sullivan University is the 17th ranked program surveyed in regards to academic prestige.

17. Saint Leo University

12. Saint LeoSaint Leo University offers a fully online bachelors of arts degree in business administration with a concentration in marketing. Estimated tuition is currently $470 per credit hour, making the program the 24th most affordable of those surveyed. Saint Leo University is the 15th ranked program surveyed in regards to academic prestige.

18. Regis University

Regis University offers a fully online bachelors of science in business with a marketing concentration. An accelerated version of the program is also available. Estimated tuition is currently $460 per credit hour, making the program the 21st most affordable of those surveyed. Regis University is the 9th ranked program surveyed in regards to academic prestige.

19. Kaplan University

19. KaplanKaplan University offers a fully online bachelors of science in business administration degree, with two marketing-related career-focus areas: marketing, and new media/internet marketing. The advanced start track allows students with previous experience and coursework to accelerate their degree process, or to jump to graduate level work more quickly. Currently estimate tuition is $371 per credit hour, making the program the 13th most affordable of programs surveyed. Kaplan University is the 17th ranked program of those surveyed in regards to academic prestige.

20. University of Essex

20. EssexThe University of Essex offers a fully online bachelors of arts in business and marketing that may be completed on a part time basis in 48 months. Course interactions are completed in a custom virtual learning environment with a large number of opportunities to collaborate with faculty, peers, and support services. Currently estimated tuition is $818 per credit hour. The University of Essex ranked 5th in regards to academic prestige of programs surveyed.

21. Penn State World Campus

9. Penn StateThe Penn State World Campus offers a fully online bachelors of science with a management and marketing option, as well as a individualized option that allows students to create their own course of study. Currently the estimated tuition per credit hour at Penn State World Campus is $535, making the program the 31st most affordable of those surveyed. Penn State World Campus ranked second in terms of academic prestige of programs surveyed.

22. Columbia Southern University

22. Columbia Southern UniversityColumbia Southern University offers a fully online bachelors of science in business degree with a concentration in marketing. The estimated time until degree completion is five years. Currently estimated tuition per credit hour is $210 per credit hour. Columbia Southern University ranked 31st of programs surveyed in regards to academic prestige.

23. Arizona State University

2. Arizona StateArizona State offers a fully online bachelors of arts in business with a focus on communication. Current estimated tuition per credit hour is $535, making the program the 31st most affordable of those surveyed. Arizona State University ranked 6th in regards to academic prestige of programs surveyed.

24. Full Sail University

24. Full SailFull Sail University offers a fully online bachelors of science in online marketing with focus points of global internet marketing, traditional marketing foundations, multi-channel marketing, and building an online consumer experience. Current estimated tuition per credit hour is $450, making the program the 20th most affordable of those surveyed. Full Sail University ranked 31st in regards to academic prestige of programs surveyed.

25. Grand Canyon University

10. Grand Canyon UniversityGrand Canyon University offers a fully online bachelors of science in marketing degree that can lead to an online MBA with a focus on marketing or a masters of science in leadership. Currently estimated tuition per credit hour is $465, making the program the 23rd most affordable program of those surveyed. Grand Canyon University ranked 17th in regards to academic prestige of programs surveyed.